Avoid Omnibus Services or Features Pages
It’s not unusual to run across a page on a site
meaningful content and images. But when a
where site owners show off and describe all
page bundles all of those services or features
of the services that they offer together, rather
together, titles and descriptions and page
than having separate pages for each service.
content tends to be more generalized and it’s
Or that provide a list of features that their
much harder to optimize a page for specific
goods or service address. Separate, each of
services or features that people might be
these service offerings or features would be
searching for.
easy to optimize a web page for, with unique
titles and meta descriptions, and relevant and
DAY 25 - Kat Haselkorn
An “Innovative” Look at Innovation
“Innovation” is a common buzzword at startups and incubators. Young companies feel like they have to be creative, groundbreaking, and “disruptive” every step of the way. Though there is some merit to this approach, and great companies have been born from such a process, sometimes sticking to more traditional procedures is what a business needs to succeed.
This humorous cartoon by artist Mark Anderson touches on “innovation” as a social nuance. The illustration essentially says: If every company relies on successful businesses for innovative ideas, it’s no longer innovative; It’s just plain copying.
He sums it up nicely here:
Truly forging your own path and thinking
outside the box sometimes means blocking
out the outside noise and following your
own quirky ideas. Thanks to Mark Anderson
of AnderToons.com for this humorous comic.
Source: Mark Anderson via www.andertoons.com