A Point of View with Grant McGaugh and Mike Kim Brand Master I sold it out in three weeks. The reason was I had an audience that I had earned from two years of blogging and one year of podcasting. So there I was in year three. I went full-time that year. So I leaped from my very lucrative C-suite marketing job to make even more money when I started my business.
And I sort of play the long game, and now when I teach some of this stu to my clients, my coaching crews, my mastermind members, I just ask them very frankly, are you playing like the one year game or are you playing the many decades game? Because if you play the many decades game, if you play the long game and you're patient, and you get good at what you're doing and keep learning, you stay hungry, it will work out.
Too many people jump to things out of order. And it's just like the phone number analogy I used before. They need to be dialed in.
A Point of View with Grant McGaugh and Mike Kim Brand Master 19 - 41
(GRANT): You and I are a living testimony that you just said something, you know, my light went on. You said year three. Well, guess what? I'm in year three. This is good.
This is good. I like the consistency of my podcast. Now, how I built my audience.
I had been building an audience through my sales role in health care and technology. I built it up. I use my platform of choice Linkedin. So I built it up, and I found that this was an enormous resource.
It became my CRM and is great for you doing sales like I have when I remember when you had to do snail mail. You're sending it out. envelopes to people, right? You had to pick up the phone; you just dial for dollars, right? Right. And then all of a sudden, email came like, now, I could blast emails.
