A Point of View with Grant McGaugh and Mike Kim Brand Master But you know what, as you said
earlier, people, all those defenses
are down. No one picks up a call,
especially in the business
anymore. If they don't recognize
the number, you're going to
voicemail. Who's gonna check all
their voicemails? Maybe they will,
maybe not. Their emails are the
same thing, So many emails end
up in the junk le or the spam le
or whatever it might be, if they
know you, guess what you come
out of that box, and they begin
actually to read your content, but
they got to know who you are rst.
So, I built an audience on LinkedIn
of 16.000 people. They were
curated, meaning they were
people in healthcare, technology,
and branding. So I've already got
what many people want to gain
through their lead generation.
A Point of View with Grant McGaugh and Mike Kim Brand Master 21 - 41
I can send content to di erent
people and then build a business.
I just didn't have the framework to
make this an actionable business.
I needed Mike Kim to help me to
take what I already had and shape
it into a viable business.
