A Point of View with Grant McGaugh and Mike Kim Brand Master I have been a speaker. I have a ton
of content from videos where I've
spoken to other people's
conferences or my own that we
can cut into video. So you see,
everything is stacking, but I also
want to be intentional about it.
Where people are going and
where they already are. And all of
us must be aware of that and
mindful of that.
My audience is not on Pinterest, or
at least my ideal clients are not on
it, but they are for many of my
clients. And so you've got to nd
what makes sense for you. And
then, if you need to learn the skills required for that platform, please
buckle up and learn. As you know, I
was podcasting, just like you
learned podcasting.
A Point of View with Grant McGaugh and Mike Kim Brand Master 25 - 41
There are seasons in our careers
As you said, I was in a little bit
and development when we must
early. Oddly enough, I thought I
learn critical skills. You need to
was late, and that was interesting.
know that vital skill to go to the
Right. And so, I did it. I had to learn next level. You may even go down
that skill. I sat there and recorded
a group because everyone else is
episodes, and they stunk. And I
moving up. And it's like 2013. I had
was like, let me rerecord that. I've
to blog that was innovative and
worked on it for hours. All these
pivot to podcasting in 2014.
years later, I could just one shot an episode.
And so you're acquiring these
skills. But now it's like for me, at
least I'm like, okay, it's time to
grow again. I got to add another
thing to my skillset so 2023 is the
year of YouTube for me. That
could be what it is. Right. So it's a cliche we grow or we die.
A Point of View with Grant McGaugh and Mike Kim Brand Master (Grant): Well, let me ask you this, cause I've got a live TV show that I do on Wednesday nights at 7 PM and I do it over a stream yard and it goes out to over 200 countries on many di erent platforms. I'm not aware of all of them, but it does repurpose onto my own YouTube and it's been e ective for me because I can now grow my presence exponentially.
I call it a double dip, and I still have my podcast, and I'm still podcasting, but because I record these over Zoom, I can repurpose them over YouTube and rebroadcast them over YouTube live. And these are other ways I build community.
