A Point of View with Grant McGaugh and Mike Kim Brand Master You started, you know, 8-plus
years ago. So you've been down
this road. I've been podcasting for
close to 2 years now. And so when I
see you, I want to say, hey, that's
what is down that road that you
want to traverse. It is extraordinary that they're sharing some
information along the way because
it collapses your window of time so
you don't have to make any other
mistakes, or it validates where you
are in your journey.
Like, Oh, yeah, I could check that
box. That's what he's saying. That's
what I've got to do. I love, you
know, even your Zodiac world. You
talked about how to roll out things
systematically, So you're more
than just all over the place. So you
do have a framework in which to
operate. Do you want to elaborate
on that?
A Point of View with Grant McGaugh and Mike Kim Brand Master 15 - 41
(MIKE): Yeah. Years ago, I moved
back into the area where I went to
college and revisited this Chinese
restaurant that I loved in school.
And it was called Noodle Gourmet.
It's in New Brunswick, New Jersey.
And I'm not Chinese, so I don't
understand the Chinese Zodiac,
but I saw a couple of calendars
they had in the restaurant, and it
just hit me.
A Point of View with Grant McGaugh and Mike Kim Brand Master It doesn't matter who reads it right now. I have to publish because it had to become habitual to me. I had to learn the skill set. I had to do the reps just like you do in any kind of, you know, sport or activity we were trying to master.
Right. And in many ways, I want everyone to understand this consistency is greater than intensity.
I got people who, okay, I wrote 10 blog posts. Yeah, but they're not consistent.
You're not doing it over the course of a year. You're not doing it in the course of two years. And so in 2013 grant, I made sure that that was what I published. Like that was priority number one in 2014. You may mention this. I started podcasting.
