In this chapter of our series on Ebay, we’re going to continue our discussion of making your product listing.
We started on putting together our title in our last chapter. There are other things we can do with our title to make it stand out a little more.
One way of grabbing somebody’s attention with your title is by adding something about the product in the title itself, such as if it’s new or what have you. There are many abbreviations that people use for these descriptions, such as NIB for New In Box, LNIB for Like New In Box and so on. Whatever abbreviation is suitable for the item you are selling, make sure you use it. Many buyers use these abbreviations in their search.
You don’t get a lot of characters for your title when listing an item on Ebay, so you have to make EVERY word count. So if I was going to sell that Yamaha DX-7 that I was talking about in my last article, I would use a title like this…
Yamaha DX-7 Synthesizer – LNIB, w/10 extra sound banks
This is certainly going to grab somebody’s attention who is looking for a DX-7. Not only do they get a synthesizer they’re looking for, but they are getting one that’s like new in a box and also has 10 extra sound banks. Not a bad deal once they see the price.
Okay, what about the listing of the item itself? This is where you can get a little more wordy, but you don’t want to bore people to death with a long spiel. Remember, they’re already looking for this item, otherwise they would have never found your ad.
Having said that, you want your listing to be to the point and interesting as well. You want to highlight the selling points of your product. Why should somebody buy from you and not from somebody else? What makes YOUR product the better one?
Sometimes the difference is just in the way you describe your product.
Many powersellers on Ebay could do a lot more sales than they already do if they’d just put the time into making their ads a little more attractive. It really doesn’t take that long to write a knock out ad for Ebay. I can spit one out in about 30 minutes, and that’s when I’m having trouble thinking of something to say. On a good day, it’s 15 minutes tops.
Remember back in an earlier chapter I talked about selling things you love? Well, this is one of the reasons. When you sell something you really love, you can talk enthusiastically about it. People can see the passion in your ads. They will actually go running to buy your products. That’s the secret to being a good sales person. It’s not getting some fancy education in ad copy. It’s writing about something you know and love.
In our next chapter, we’re actually going to get to what to do when creating the actual listing for your ad.
See you then.