In this chapter of our series on Ebay, we’re going to start working on actually how to create a listing for Ebay, including what should be included and what to leave out.
The first thing you want to do is list the product description. Make the listing as complete as possible, especially if it is a used item. For example, if I were selling the DX-7 I mentioned in the last article, and there was a scratch on the right side by the cartridge slot, I would include that in the description. If you don’t tell people these things, as much as you may not want to, once they get it and find out, they are going to be VERY angry. So make your descriptions as complete as possible.
The next thing you need to do is create value for the item. When people buy this item from you, they need to feel that they are getting more than their money’s worth. To do this, you have to explain EVERY feature of the item. Tell them why it’s so great. If this item has a feature that a comparable item doesn’t have, make them aware of it. And if this item costs less, make them aware of that too. This is where you have to do a little salesmanship, which shouldn’t be hard if you’re passionate about what you’re selling.
You want your listing to be as simple as possible. I don’t mean boring. I mean simple. There is a difference. Simple means, if it is a technical item, don’t bog people down with tech-speak. Just give them the facts in simple English so that they understand it. So if you are selling a set of speakers that have a certain frequency range or whatever, don’t bog them down with all the tech specs when describing the item. The tech specs are in the brief description. Just tell them that the speakers sound great in a large room, or wherever they’re made for. People want to know what the product is going to do for them. They don’t need to get bogged down with tech-speak.
Finally, give your opinion. You’re allowed to do this. If you really feel that if they don’t get this whatever-it-is, they’re missing out big time, then say it. Tell them what you think. If you think it’s the most awesome set of speakers you’ve ever heard for a 100 by 50 room, then say it. If you believe it’s great, so will they.