this chapter of Ebay, we’re going to continue with more information about how to list your product at Ebay. We’re almost done, so hang in there.
What about accepting payments? Lots of people only accept payments from PayPal and only from US subscribers. Why? They’re afraid of being ripped off. I have to tell you that this is crazy. Yes, the more types of payments you accept the greater the chance of somebody taking advantage of you. But the increase in sales that you will get will more than make up for the few crooks you run into. So my advice to you is to take as many payments as you can afford. The sales you will get will more than pay for the extra costs.
In your listing, make sure you have a way for customers to contact you. If they don’t at least see an email address they are going to be skeptical of your legitimacy and may put off purchasing from you. So contact info in your listing is a must if you are going to have any credibility.
Finally, there is the overall look and flow of your listing. You want the information that you present in your listing to have a smooth flow from top to bottom and to look professional and interesting. This is not something that anybody can teach you. So the best thing you can do is to go to Ebay and look at some of the better ads there. You will know which ones they are because they’re the ones that will capture YOUR attention. You won’t be able to stop reading them. They will flow perfectly from top to bottom. The layout will be just right. The photos will be in just the right place. This is how I design all my ad campaigns, not just for Ebay but for any medium. I look to see what’s out there and what I personally like. That is the ironic thing about advertising. People think there are “secrets” but there really are no secrets. Once somebody puts their ad out there, it is no longer a secret as to how the presented their product. It’s right out there for all the world to see. All you need to do is copy the styles that you personally like.
One other thing and this is very important. If you sell multiple items on Ebay, you want ALL your listings to look the same. Why? You want to establish a “brand” for yourself. When somebody sees a listing that you made, you want them to know that it’s YOUR listing just by looking at it. This takes some time and effort to come up with a style that’s all your own, but once you’ve done that, you just duplicate it over and over for each product you sell. You, in a sense, become an assembly line of listings. The more you do it, the easier it will become and the faster you’ll be able to churn them out.
In our next chapter of our series on Ebay, we’re going to move into the area of Ebay stores. This is a real hot topic and I am sure you’re going to want to read this next article very carefully.
See you next time.