Remember that photo you took? Better make sure you include it. Ebay buyers are no different from buyers who go to a retail store. They want to be able to see the product they are buying. Since they can’t actually walk up to the product and look at it, like if they went to a retail store, you have to bring the product to them. You can’t imagine how much a picture adds to the power of selling products on Ebay until you’ve tried doing this without photos (like I’ve done) and then doing this with photos (like I learned).
Photos sell!
After you’ve finished describing the product, you then want to give the buyer all the information pertaining to how the item is shipped, any guarantees that come with the item and how payment is to be made.
Here is a big tip. Don’t charge for shipping. Take care of the shipping charges yourself. I know there are people who will say I am crazy, but trust me. If you hit people with big shipping charges, you will lose sales. That is all there is to it. If you can’t afford to take on the shipping charge, then charge as little as possible. Get the item shipped for as cheap as you can find, even if it means it takes longer to get to its destination.
Shipping charges kill sales!
As for payment, try to offer as many choices as possible, such as credit card, PayPal etc. The more choices, the more sales.
Guarantees are a must, even on used items. So you MUST offer an unconditional money back guarantee. If it’s a physical item you’re not really losing anything. They send the item back to you and you give them your money back. You simply then sell the item to somebody else.
No guarantees lose sales!
In our next chapter we’ll continue with more info about your listing.