of our series on Ebay, I’m going to cover some items
that I feel should be a part of every listing that you do. If you include these things, you should find that your listings will get a better response and you’ll make more sales.
The first thing you need to do in your listing is create excitement. Now, this shouldn’t be too hard to do. This person is already looking for this particular item, so it is YOUR job to get them so excited about YOUR listing that by the time they’re done reading it they are reaching into their wallet for their credit card.
How do you create this excitement? By raving about what you are selling. Remember, you’re passionate about this. So if you’re selling the first issue of X-Men, tell them some things about the comic to get them excited, like how it all began. Tell them the thrill of seeing Jean Gray and Scott Summers for the first time. Tell how the artwork was so different in the early days. And of course remind them that this is a rare collector’s item. I mean for crying out loud, it’s X-Men # 1.
The next thing you want to do is take away any doubts or fears that your potential buyer might have. Remember, he’s really not sure if he can trust you at first, especially if you are a new seller. So you have to make them feel that they don’t have to worry about making this purchase. Assure them that the item, such as if you’re selling X-Men #1, comes in a secure package and the comic itself is in a plastic wrapper. Tell them that every effort will be made to ensure that your package arrives in excellent condition. Also assure them that delivery itself will be made and that they don’t have to worry about you taking off with their money. Not in those words of course.
The final thing that you have to do is make the purchase as easy for the customer as possible. They don’t want to have to jump through a lot of hoops to get this thing. So by offering multiple payment options, that’s one way of making the purchase easier.
Also, make sure that the actual buying process is as easy as possible, meaning you don’t want the customer to have to go through too many steps to finalize payment. Take a look at how easy PayPal’s payment process is. That’s how easy you want to make it for all your customers, regardless of what payment options you use.
If you can, give them multiple shipping options as well. Some people are in a hurry to get things and would appreciate overnight shipping. The more options you give them, the easier the process is for them.
The bottom line is simply this. After the customer has finished reading your listing and going through the buying process, you want them to sit back and say, “Wow, that was easy!” If you’ve done that, then you’ve done your job.
In our next article in this series we’re going to cover a big topic, starting prices of auctions.
See you then.