Most readers wil quickly notice that the most-read sites keep up with social media trends and highlight those articles, reports and videos so users can quickly find them on their sites.
Since the national attention span has reduced to mil i-seconds, it’s important to feature the most up-to-date stories up front for new viewers, much like featuring new products in the front window of a neighborhood store.
Whether a site displays recent events or creates their own, it’s absolutely crucial to have solid copywriting techniques to spread the word. Try to come up with an amazing headline to catch the reader’s attention in a way that flatters and informs.
In this regard, it’s actually important to not be overly subtle to make sure the point hits home. Many sites may even use a pun to highlight the story and put a smile on the reader’s face.
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After designing the perfect headline, move on to a well-written, informative, strategically placed, layout. This wil cause action within the reader, whether that means moving to the next step of purchasing a product or clicking to the next link within the website.
These traditional techniques that date back to businesses or newspapers decades before stil work as efficiently as ever before. Stick to the basics of integrity and to-the-minute information with beautiful layouts.