It can be discouraging to have a scenario where thousands of individuals are visiting the site while only a handful of customers are actually making purchases.
In this scenario, it’s important to understand which conversation rates signify normal success. Honestly, the deeper into the funnel, the less traffic exists. Mathematically, imagine 100,000 visitors resulting in 1,000
members, which would be a 1 percent conversion.
Of those 1,000, let’s only 600 stick around, which would be a 60 percent conversion. While the numbers are helpful to determining individual growth, they are almost impossible to compare to one another.