While it’s simple to highlight the past, the main idea within a marketing portfolio is to display the steps being taken to define a future career. When employers view a portfolio, anything less than spectacular wil represent a lack of commitment.
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As you grow and succeed as a professional, consider even updating previous work to your current standard of perfection, using any tips and tricks you have acquired along the way.
Rather than only rely on current work, consider even creating work that you wish to one-day deliver. For example, a writer focused within the realm of nonfiction could work on fiction pieces during his or her free time to display both types of work in the portfolio.
While there may not be the same pressure to deliver as to the pressure to deliver to an editor, it wil better display the portfolio’s range and highlight the individual as an al -around freelancer.