Let Your Knowledge Make Money For You - The Secret to Being A Successful Entrepreneur by David - HTML preview

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6.2. Use Free Trial Strategy

ForteMall has a great options for lecturer to open a free course. It is a great tool to make the marketing.

 

Everyone loves free things, if there is anything for free to use, there will be persons take it.

If you have no reputation or the reputation score is low on ForteMall, it is not easy to make a good sales in one night. A “Free Trial” strategy can bring you away to this difficult situation.

You can create a free trail course that just contains only first three or four topics of the full course. If the students are interesting with your course, they can enroll these courses for free.
You can also create another FULL course which need to be paid to access. If the students whom enrolled your free trial course satisfy your course content, you can tell them there is a FULL course package for them.

Using this strategy, you also can accumulate your reputation quickly. Please note, since there is no transaction happen, the students enrolled your free trial course can’t give you the reputation comments. But you can let students to trust you, and increase the chance to enroll your other courses.