It’s time to look at some “real life” examples from lecturers who have mastered the art of online teaching marketing. What do they do that makes them so successful? Below are some tips that these lecturers used :
Remind your students of the painMost people have very negative ideas about a weight loss courses. Of course, the lecturer is going to save all her students from this strenuous exercise.
Use psychology to sell
Talk about great psychology. Imagine the overweight person, trapped in layers of fat, worrying about being too thin, or losing too fast. This “warning” is really a great selling tool.
Be smart and use storiesIt is good idea if you have some true stories in your courses to talk about.
Explain any negatives in advance
No lecturer wants irate students contacting and yelling (well, the e-mail version of yelling) at him. So admit the downside up front.
Learn from your mistakes
I have watched poorly selling course products appear again and again, with no significant changes in results. We have seen others that meet with dramatic success. Why in the world don’t the lecturers study the ads of those who are flying high, and then change their methods? I honestly have no idea. Most don’t. Be sure not to make this mistake! If you fail, and someone else is succeeding, your best remedy is to study the approach of the successful. You want to look professional at all times. Take online teaching seriously. It is critical that you pay attention to details.