You need to be present and very active on Social Media. Join conversations. Don’t just “like” and “favorite” other people’s comments, add a reply and make it more personal. Share useful information with your audience, share useful articles from your blog. Thank people when they share your articles and retweet them (Twitter). Of course all of this will go alongside the promotions, updates, press releases and news coverage you will be publishing regularly.
Why Not Start a Blog?
Although it may seem difficult to organize and follow, try to have a schedule for your blog articles and post regularly. A blog is only as good as its updates, so keep it active and publish articles at least once a week.
• Any of the Press Release (news) topics above re-written in a more casual, everyday tone of voice
• An exciting new development in your industry
• Advice, how-to, useful tips, tricks or “hacks” article relating to your audience or industry • An Interview with a speaker or performer from your event
• An Interview with someone from your team
• An Interview with a partner, sponsor or endorser
• Interview with a famous attendee from a previous edition of the event
• Give the audience a teaser about how awesome the event is going to be and why they should rush to buy tickets.
• A whole story about a previous edition of the event
• Some off-topic banter that most will relate to, for example “5 Ways To Be Happier” (keep those posts to a minimum otherwise you risk making the blog irrelevant)
Needless to say all messages and blog articles should be shared immediately on all your social media profiles!