Your Twitter profile should be a constantly updating conversation about your event, industry and audience. Try and get personal too. Some QuickTips:
You need a unique #hashtag for your event, use it regularly and make sure you are tracking it. The bigger the momentum, the higher the chance of your event going viral or at least reaching the in-tended audience.
Nearly all events, worldwide, are present on Facebook. Make sure you create a Facebook event for your… event.
Here are some more QuickTips for your Facebook event: