Putting together a full online course is not easy. It is a lot of work if you want to create a course that can demand an amount of money worthy of passive income. The best place to get started is to take the time to view a few online courses. Since you will want to see what type of competition you’ll have, you may as well look at courses in your niche to get an idea of what people are paying for and what type of quality they expect.
You will want a transcript. Write out what you are going to say in your videos. This will not only make it easier to create clear and crisp audio during the videos, but it will also make it simple for you to provide a written transcript to your online students.
Make sure videos are crisp, audio is crisp, and everything is as professional as possible. A poorly made online course is unlikely to garner great reviews.
And be prepared to answer questions. Though this isn’t quite passive, having the willingness to interact with students that post questions will encourage positive reviews and helpful feedback on what you can do to improve your course.
Be an authority. Avoid “I think” and “I believe” language. People want to learn a skill; they do not want to learn what you think about a skill.
With an online course, it is important to have an audience and have a marketing plan. For this reason, having a platform in place, such as a blog, newsletter, social media presence, is going to be a great advantage.
Using your blog, social media, newsletter, etc., start talking about your course when you begin the process of building it. This will allow you to build anticipation while simultaneously gaining feedback and insight into what the target audience would want from this type of course. Throughout the process, you can give small peaks into what they may gain from the course, collecting email addresses to notify them via an email list once it’s ready, and continue to demonstrate that you’re going to provide a valuable service with this online course. When you launch your course, you should already have an audience together. If that initial audience is pleased, future students are sure to follow.