Creating shorter videos of five or six minutes each for each lesson within your course makes your information easier to digest. Within the first thirty seconds of a video, explain what the lesson covers, and then cover the lesson concisely and with as many visual learning aids as possible. To end the videos, reiterate what you’ve taught them in a quick way. Make sure the beginning and end of the videos use some form of uniform branding with your company name, logo, etc.
Create Free Mini-Courses In the Meantime
One way to help increase the sale of larger courses is to create free mini-courses that introduce and provide some sense of value while also providing a preview of the more in-depth details, techniques, and skills you will provide in the full-sized courses. These are also great to use as a free gift in exchange for having people join your mailing list and build anticipation for future courses.
Build Another Course!
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After your first course, it’s time to start building another course, ideally in a related field or an advanced course! Now that you have an audience started with the first course, you can build upon this audience throughout the process again. As you continue to build courses, interacting with potential pupils and past pupils along the way, the back log of courses stand a strong chance of attracting additional customers. As your reputation as an online course teacher improves, that passive income stream will as well.