59. Advertise based on current trends
The same product may be advertised in different ways depending on the trends. For example, advertising the vitamin-C content of a fruit-flavored ice cream may be a more effective sales pitch during times of respiratory health concern. On times when there is public interest about skin care, you may advertise how the vitamin-C content of a fruit-flavored ice cream may help in skin care.
60. Use a different packaging to reflect special holidays
Popular holidays such as Christmas, Thanksgiving, and Halloween should be reflected on the packaging of your product. For example, you may use a Christmas theme packaging during the months of December. This way, your customers will always have something to look forward to.