61. Teach them to smile all the time
Customers come to you because of the products and the services that you sell. But the mood of your employees also greatly affects the loyalty of your customers. If your employees, particularly your sales representatives, are always smiling, it lightens up the mood of your store. You may not think much of it but if your employees are always smiling and greeting customers, you are actually providing more customer satisfaction. Customers feel more at ease when the store clerks are always in a good mood.
62. Teach them to be courteous at all times
This is another quality that customers look for in sales representatives and store clerks. They want them to be courteous, kind, and welcoming. Customers also like sales representatives and store clerks that are always ready to answer questions.
63. Make sure that they are familiar with all your products/services
Customers will ask questions before they buy. And they expect that their questions will be answered by the store's sales representatives and clerks. If they realize that the store clerks are clueless or know very little about the products that they sell, it will create a bad impression for your business. Make sure that your sales clerks are trained to answer questions about the products and/or services that you offer.
64. Make sure that they are always presentable
It is not important that your store clerks are good-looking although that would be an advantage. What is important is that they are well-groomed and properly uniformed. Personal hygiene is also important. Your store clerks follow proper hygiene regimens.
65. Have them undergo a period of training
Applicants usually think that they only need to be told what to do. But information is different from experience. Therefore, it is important that you have all your new employees, particularly the sales representatives, undergo a period of training. They need to undergo simulations. You need to train them how to respond to different types of customers. They especially need to learn how to handle irate customers.
66. Teach your sales representatives how to be persuasive
This is the most important quality that a sales representative must have - persuasiveness. Not everyone has this skill but it can be taught. If your sales representatives are persuasive, you will surely get more sales. This is why many companies invest a lot on training their sales representatives.