Provocative Thoughts for Managers by Beppe Carrella - HTML preview

PLEASE NOTE: This is an HTML preview only and some elements such as links or page numbers may be incorrect.
Download the book in PDF, ePub, Kindle for a complete version.

What is longevity?

IT TAKES CHARACTER TO CHALLENGE THE MARKET

There is no place on the market that makes me rich, but my opinions; I can take them with me (…).
This is all I own and they cannot take them away from me.

Epictetus (Discourses)

We live in a convulsive period in which Companies have become a sort of “hazard gambler” that is not allowed to withdraw prudently after a lucky hand: it must risk its fortunes and future continuously in a few deals or, even, in only one deal. By accumulating great riches or failures, this can lead companies to destruction.

We were used to considering longevity of products launched by a Company as a reassuring factor for workers and artisans that participate in
the production process.

This longevity gave
reassurance particularly on the future of their
profession. “I have learnt something and for a long time this will feed my
family and satisfy my
needs.” Today, longevity of products and knowledge are a distant and pale memory. Everything has a very near expiry date, including
knowledge.

Only one thing does not expire: the force of our work, 00009.jpg