The Blueprint

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The Blueprint is an ingenious and novel approach for smart ways to grow your business – because it’s written as a novel. It’s a journey of how two small-business owners reinvigorate their stalled businesses in just two weeks to achieve the dreams they’d initially had when they started out.The book contains a series of short exercises that cover (among other things) knowing your personal measure of success; having a story that customers talk about; understanding your customers’ needs; defining your customer lifecycle and key touchpoints; using smart creative thinking tools to identify new growth opportunities; and how to use sprint tracks to successfully deliver new ideas.If you want to get more value out of your business this is the book that can help you.