The Dot Com Moguls Handbook by Obinna Patrick - HTML preview

VIP Training

Information Products

PDF > Video Training > Membership > High Ticket Coaching $10 > $50 > $300 > $5000

Software Products

Single Site > Upgrade to Multi to Developer > White Label > Software Creation Coaching $10 > $20 > $30 >$500 > $5000

Offline Consulting/Marketing

PDF Reports > Case Studies > Memberships > Coaching > Done for You Services $10 > $50 > $500 > $10,000

1. Pick a Niche (research) - Email marketing, kindle publishing, product creation

2. Give a product a name (hype + keyword related)

3. Choose a date - (muncheye)

4. Create a JV Page - (ClickFunnels/OptimizePress)

5. Create a Coming Soon Page - (ClickFunnels)

6. Install Facebook Retargeting ID

Outsourcing the Product Creation

PDF Document

Plus: Many people prefer reading reports compared to watching training videos, cost nothing and easy to make

Downfall - Never seen one sold for more than 2500

Over the Shoulder Video Training

Plus: Easy to Create and free software is available

Downfall: None

IM Product Launching

IM VIP Training

Wordpress plugins

Plus: Many developers and in demand

Downfall - Ongoing updates and support

Examples - JV Giveaway Plugin, WP Conversion Tracker, Go Pro Form Desktop Software

Plus: Highest value, most secure

Downfall - Not many programmers

PRODUCT CREATION

1. Outline and idea

2. Purchase domain and setup info and jv email accounts

3. Outsource the product creation

4. Outside the graphics design

5. Install 2 blogs

6. Upload plugins

7. Create blog header and full width background

8. Create Coming soon, thank you, jv home page

9. Clone to create pages for jv tools bonuses affiliate link, leader board and contact

10. complete menu step

JV ATTRACTION

1. A high quality jv invite page

2. A quality product in demands which suits the jv parnter

3. generous comissions (50% on the front end) and upsells and downsells

4. promotional tools for your jv partners

5. easily approachable and contactable

6. on going jv update

Facebook groups - go to facebook and search for jv groups, request to join as many groups as possible Launch calendars - www.muncheye.com, www.jvnotifypro.com, www.imlauchr.com Retargeting on Facebook

I highly recommend this, for just $5 a day budget you can retarget your JV's on Facebook. Create a new audience and place the pixel on your JV PAGE before advertising it.

6 Places to Use Facebook Ads

1. JV PAGE - RETARGET AFFILIATE PARTNERS

2. EARLYBIRD PAGE - RETARGET YOUR EARLY BIRD VISITORS

3. SALES PAGE - RETARGET YOUR WEBSITE VISITORS

4. UPSELLS - RETARGET CUSTOMERS TO UPSELLS

5. AFFILIATE MARKETING - PROMOTING OTHER MARKETING PRODUCTS

6. LIST BUILDING - BUILDING LIST WITH FACEBOOK ADS

The Complete Funnel Setup

SETUP PAGES > MEMBERSHIP > JV ZOO CONFIGURATION > TEST FUNNEL

JV ATTRACTION > JV PAGE > FACEBOOK ADS > JV TRAFFIC > SALES PAGE > CUSTOMER FOLLOW UP

Run ads 1 week before live and change ads regularly - 7 days before, 3 days before, once live , one day after

For every 500 customers that gives you $10, you'll find 50 customers that will give you $500 and you'll find 10 customers which will give you $5k Product creation funnels: $997 - $5k including a number of coaching calls Coaching calls - $49 - $497 for any length of time. Offer packages and follow up calls Group coaching offers - $47 - 5k for wahtever amount of weeks One on One Coaching - $997 - 25k for 3 - 12 months or a set number of weeks

37 Techniques to Double Kindle Ebook Sales

BASIC LEVEL STRATEGIES

­ Price Jack Before Promo ­ increase price 1­2 days before KDP Free days promotion to $7.97 ­ ADD TO PROMO

­ Have Amazon Email Readers for You ­ update your book and tell Amazon you have updated, Amazon will email readers and say "Pen name has made a major update on book" example: have 50 pages written, only publish 40 ­ republish with 10 saved pages/longer page of contents/links to other books or review link then tell Amazon Support Team and click contact us (Amazon will email buyers about the new update) ­ ADD TO PROMO

­ Audiobook (acx.com) ­ find your book > voiceover artists apply > you extend offer > up on amazon

­ Special HTML Description ­ https://kdp.amazon.com/help?topicId=A377RPHW6ZG4D8, different header tags, only use in KDP Platform

­ Special Review Groups ­ groups of people you set up to review your books, make a list of friends, family and colleagues that will always review, contact 2 weeks before KDP launch "Hey (name) this is my book that I'm launching, I would appreciate if you left an honest review, it would be very helpful, thanks" ­ ADD TO PROMO

­ Title Keywords in Subtitles ­ take keywords of yours and incorporate into your subtitle, take keywords of popular books in your niche

­ Amazon Affiliate Program ­ affiliate­program.amazon.com, use affiliate link when selling to receive more than 70% royalty it is best to use links outside of Amazon with Facebook/Google PPC ads or via social media. ­ ADD TO PROMO

­ Contact Amazon for Category Change ­ help > contact support

­ Author Central ­ fill out biography, enter details

­ Book Linking ­ Link Books together for continued sales, check out other books by this author, provide description + link at the beginning and end of book INTERMEDIATE LEVEL STRATEGIES

­ Paperback ­ createspace.com, price between 12.95 and 18.99, format on Fiverr, FREE ISBN

­ Keyword Ranking Optimization ­ can create a link to your book that will make Amazon think you typed a keyword to get there, 1. type keyword you want to rank for, 2. find your book and click on it, 3. Copy URL, can do for 7 keywords you didn't choose (or chose) in KDP, share among friends or task sites (use link redirect from your website)

­ Facebook Page Traffic Surge ­ use pagedatapro.com for best pages in your niche, approach admins of pages via message/email, offer incentive of putting their site in your book in exchange for a post/exposure, can offer money to post book ­ ADD TO PROMO

­ Review Conversion Optimization ­ go to your book sales page > see customer reviews > create your own review > copy URL and use that link and put it in your book or on website, https://www.amazon.com/review/create­review?ie=UTF8&asin=ASIN ­ ADD TO PROMO

­ Fotolia Quick Covers ­ fotolia.com, use vertical orientation

­ Stock Photo Books for Cheap ­ www.dollarphotoclub.com

­ Paperback Pricing ­ increase price to 17.99

­ Create a High School and College Army ­ interninc.com or Learn4Good, just give value and complete assessment, have the research niches, contact reviewers, setup promotion, manage email list etc, Have them WRITE, Teach publishing process

­ Give Portion of Book to Subscribers ­ build up list by offering first chapters of new book to subscribers

­ Test Cover Acceptance ­ create multiple facebook ads with different covers as the image, send the ad to your book, see which has the highest CTR and pick cover

­ Quit Promo Early on Free Days ­ end KDP Select free days EARLY

­ Use Best Sellers to Sell Yours ­ we want to show up on their saes page "customers who also bought" recommend their book in your book at end, reach out to other bestsellers and ask to reciprocate

­ Co­Authoring a Book ­ find another author in another niche, add 2 contributors when launching a KDP or contact BIG blog owner

­ Top 1000 Reviewers ­ www.amazon.com/review/top­reviewers , send your book to them via email (in profile), ask for review, follow up if they don't respond, authormarketingclub.com has excel doc with contact info, once they review click Helpful to push to the top

­ Childrens Books Profit Overnight ­ short childrens books with images will create massive income for you, use images on each page as it makes sense with the story, creativecommons.org for Images, fiction is the best method

ADVANCED LEVEL STRATEGIES

­ Copy Paste Book Title ­ copy parts of book titles and optimize, find 10 best books in your categories, take a phrase out and use in your title, you will legally steal traffic when they search for popular book

­ Kindle PPC Ads on FB ­ create a facebook page for your author, add stock photo as author on profile pic, find top 5 bestsellers in niche (on Kindle) and write down their names, create post on FB page then promote post in ads manager, precise interests = 5 bestsellers (their FB pages if you can find them)..$10­$20 budget, then retarget everyone that visits site

­ Interviews for Extra Content ­ reach out to popular authors or figures, ask for an interview (Skype, Phone), record the audio, prepare questions and have it transcribed on Fiverr (10 mins), add into book, adds 8+ pages of great content, adds perceived value

­ Book Trailers ­ VideoHive or Sparkol.com, use fiverr to edit, display benefits of your book, overview of chapters

­ Erotica for Profit ­ have written at 5000 ­ 20000 words, outsource at Odesk, can sell erotica books at AllRomanceEbooks.com

­ Virtual Assistants ­ Odesk and Onlinejobs.ph (expensive = virtualstafffinder), research niches, reach out to reviewers and contact FB page admins to manage promotions and email liste, $200 a month ­ 160 hours (full time, varies)

­ FictionPress ­ buy premade stories at FictionPress.com, find complete books only and message authors to ask them to sell the copyright for $100­$200, they must take it off the site, can be done (WorthyofPublishing.com or WattPad, Teenink, etc.)

­ Crowdfunding Campaign ­ publishizer.com and indiegogo.com

­ Permafree ­ smashwords.com / draft2digital, autodistributes to B&N, Kobo, Apple etc, take existing book and publish on Smashwords for Free, format on Fiverr to pass autovetter

­ Build List for Future Launches ­ put link to squeeze page in the beginning of the book and end of the book

­ Charity for Goodwill + Sales ­ find a charity in niche, message on fb and say youre donating profit and ask them to promote, put "all proceeds will benefit" on book sales page

­ Permafree Back to Paid ­ push amount of free downloads on last days, cancel permafree book in distribution, contact amazon support ​

BONUS STRATEGIES

­ Let Amazon Help You Find the Right Keywords ­ 7 keywords total, keywords from amazon's help, autosuggestion tool, trial and error to see if you're on first page

­ Category Selection ­ find top selling books in your niche, copy all their categories into a document, remove those N/A, use paid sales rank to choose best category to switch to