The Optimus Prime of Facebook Marketing
NICHE SELECTION (ASK YOURSELF THESE 3 QUESTIONS)
1. 1. What are people passionate about?
2. 2. What are some proven money makers?
3. 3. What are YOU Passionate about?
(www.aliexpress.com) - contact the vendor and ask for the color/packaging to be changed to "red and gold"
(www.clickbank.com)
(www.jvzoo.com)
Examples: Martial arts, hunting, dogs, fishing, football, parenting, yoga, photography, dating, golf, survival, star wars, NFL teams, dog rescue, dieting, CrossFit, pit bulls, cycling, scuba diving, archery, tourism, train spotting, bacon, meditation
BROAD NICHES (where you find the $$ offers) VS SUB-NICHES (where you find the passion)
Viral Marketing Mastery
First 2 Webinars
- How to find viral content
- how to publish viral content
- how to boost viral content
- editing - how to trim videos
- calls to action - effective structure
- monetization - the brainstorm of ideas
- multiple niches examples
3rd Webinar
- Back to Basics - Niche Selection
- Working backward to Monetize
- Convert Viral Views to Dollars
- List Building & Email Marketing
- Build a Live Monetization Site
- Monetization - More Brainstorming
- Q: Have I delivered Massive Value?
- Special Offer
- Exclusive to Friends of Luke
- 1 - Special Pricing (half)
- 2 - Special Payment Options
- Team is Giving $5,000 in products
- Engage Throughout the Webinar
CHOOSING A NICHE
- Ask Yourself These 3 Questions
What are people passionate about?
What are some proven money makers?
What are YOU passionate about?
- CASH IN ON THEIR PASSION!
- Examples:
- Martial Arts
- Hunting
- Dogs
- Fishing
- Football
- Parenting
- Yoga
- Photography
- Girls
- Golf
- Survival
- Cats
- Star Wars
- NFL Teams
- Dog Rescue
- Dieting
- Crossfit
- Pitbulls
- Cycling
BROAD-NICHES VS. SUB-NICHES
The only way to effectively monetize is to break down segments into micro-niches Build an email list for each micro-niche
Build a site for each micro-niche
Build a fan page for each micro niche
Also, have one big general niche list
- Dogs - Monetization Ideas $$$$
- Breeds of Dogs
- Pugs
- Dobermans
- Pitbulls
- Chihuahua
- Yorkshire Terriers
- etc
- Sports
- Football
- NFL Teams
- San Francisco 49ers
- Denver Broncos
- Dallas Cowboys
- etc
Broad is where you find the $$$ Offers
Targeted is where you find the Passion
Find offers to make money within the broad niche, and then customize those offers to fit your micro niches to convert better.
Examples:
- SURVIVAL
- Hunting
- Camping
- Knives
- Hiking
- Outdoors
- Guns
- Fishing
- Scouts
- Self Defense
- Preppers
- Travelers
- Mountain Climbing
- Safety
- Military - All Branches
- Navy
- Air Force
- Marines
- Kayaking
- Martial Arts
- 2nd Amendment
- Motorhoming
- Archery
- Snowboarding
- Skiing
- Cycling
OUT OF THE BOX IDEAS
- TV Shows
- The Walking Dead
- Breaking Bad
- Game of Thrones
- Sons of Anarchy
- Quantico
- Survivor
- Phil Robertson
- Bear Grylls
- Shaun of the Dead
- Outdoor Activities
- Bird Watching
- Snowmobiling
- Ice Fishing
- Water Sports - Whistle
INTERSECTING AUDIENCE EXAMPLES
- The Walking Dead
- San Francisco 49ers
Resources:
http://Canva.com
20% Grid Tool for Facebook
https://drive.google.com/file/d/0B6hAz85k—JfvZlFRV0J2bWpCemM/view?usp=sharing
https://www.facebook.com/ads/tools/text_overlay
If we were to stop right now - how much do you think that I could sell this recording for without high refund rate?
The Money Making Schedule
- Network Marketers - selling and building a team
- Small Business Owners - establishing an online presence and scaling their business
- Full-Time Workers - trading time for money
- If you are going after your competitors that have the exact same customers/buyers, you tap into that
- YOUR PEOPLE -
- Building a team to outsource the major components of the business -
- Filipinos are a great outsource
- YOUR SYSTEMS -
- Automating your business with systems in place -
- Buffer: automate social media
- YOUR MARKETING -
Know and understand the customer so well that your products sell themselves Service based business: an add-on
Promoted various different offers
Webinars
(1.) Understanding your customer and (2.) Getting attention Free Report (Upfront Value)
Being completely transparent and human with your business
Case studies, testimonials, videos
DIRECT LINKING - sending traffic directly to the affiliate offer or own product PRESELL LINK - sending traffic to a pre-sell website that educates your customer about the affiliate product
- get testimonials from product owners, data, statistics before you send traffic to an offer
MINDSET
- be a producer than a consumer -
- your income is closely tied to the amount of value -
- focus on money-making activities -
- remember your WHY -
- the concept of speed of implementation -
50 MINS - HIGH LEVERAGED ACTIVITIES
10 MINS - MEDITATE, EXERCISE
50 MINS - HIGH LEVERAGE ACTIVITIES
10 MINS - MEDITATE, EXERCISE
30 MINS - CUT OFF
Video Marketing for Affiliates
- making videos on YouTube promoting ClicKBank/JVZoo products -
- Animoto or Easy Sketch Pro - and upload to YouTube –
Method 1: Piggybacking - there are products being searched for inside the search engine, and because product names have a low competition you can easily get ranked within 24 hrs and direct the traffic to your affiliate link. 20 mins a day.
Example: Shaqir - Email and Grow Rich product launch, go and create various pieces of content targeting that keyword and dominate the search engine - videos, press releases, articles and even begin building a pre-launch list for product
Find Keyword: Email and Grow Rich > Make Content or Outsource Content for That Keyword > Get Ranked and Make Money
Step 1: Go to www.jvnewswatch.com and register
Step 2: Look at calendar for upcoming JV promotions
Step 3: Make the content or outsource on fivver.com example: YouTube: take product keyword and add it into description and title of the video, add keywords relevant to product and market - use google shortener or bit.ly to shorten the link and Pretty Links Wordpress to cloak the link
Method 2: Siphon Traffic from Twitter
Step 1: search for questions "where can I buy an iPhone 5?"
Step 2: sign up or log in to Amazon Associates
Step 3: Find what physical or info product people are looking for
Step 4: Shorten and cloak link and respond to the tweet
Method 3: Powerful Way to Email Tons of People and Send Them to Any Video to YouTube (does not work well with internet marketing or make money online niche because they are well aware of the tactics)
HOW TO BUILD A VIRAL BLOG
Why Do I Blog? - the perfect laboratory for learning from readers and sharing, for access to people and resources (authority and the right audience), meeting people via the blog
The guiding principle: when you are on the majority side, take time and reflect (NICHE IS KEY)
Frequency and Tools: Google Analytics - measure the things that matter. best times to post: 7am and 6pm (map to submissions to Digg), best response days: Tues, Thurs and Sat. Once or twice a week. The blog sold the 4HWW book.
Random findings: Changing the categories label to topics (improved click through rates), put an empty page to test the conversion. New visitors are biased against old material and for new material. Coming through from a permalink from an website to an old post, date is displayed that the bottom. Bottom of post include total read time. In bold put the main points and include the bolded total read time.
Analytical Research: Twitter: personal online diary to go back and revisit, for polling, quick research to ask audience what they want to know more about, Slinkset: personal digg in 20 seconds, Evernote: clip the page to Evernote and bold those pieces, drafts.
Writing: Passion beats polling and focus groups - write what you're passionate about, put resources in drafts (publish 5-10%), Biorhythms: measure output (gathering notes throughout the day, 1am - 5am: for synthesis), For important posts: do a draft, print it out, remove 20% by edit by hand. Ignore SEO for 1st draft - then go to Keyword Planner (search via avg monthly search). The important thing is not being a great writer it is having a voice.
Video and Photos: short is good when it comes to video, have a bonus value add into text. Text gets indexed. StumbleUpon: cheapest source of traffic. Photos: Go to Flickr
Comments: The Living Room Method - read your comments and zero tolerance policy on abuse, jerkiness and negativity (delete them), save good comments in Evernote (10% for posts in their right). Comment Rules at the top below comment box: "Comment Rules: Remember what Fonzie was like? Cool. That’s how we’re gonna be — cool. Critical is fine, but if you’re rude, we’ll delete your stuff. Please do not put your URL in the comment text and please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Have fun and thanks for adding to the conversation"
Playgrounds and Labs: Long form: www.fourhourblog.com – real sensitive posts and fun posts, Short form: http://blog.timferriss.com – taking email and converting to posts, Micro form: www.twitter.com/timferriss
THINK BIG BUT PLAY OFTEN: TAKE FUN SERIOUSLY - make sure it is extremely positive to post
Shortest post: 20 - 25 mins, Longest post: 6 hours. As much time as possible.
Plugins: Redirection, Popularity Contests
How to manage Twitter: TweetDeck, minimise time on Twitter (10-15 mins every 2 days), dont follow everyone. Open each link in a new window.
Multiple topics on same blog: make the branding clear on your blog, don't be pigeonholed, the every once in a while curveball - try and make posts related via topic
Use the blog for branding: most traffic comes directly to the post itself
Outsource Love Life: went on Elance: set up a project to set up coffee dates and provided links to attractive and unattractive girls, really made it detail. They competed against via number of dates. Batch dates into one week. Delegated a site profile to each to team.
Web hosting: Media Temple