The Internet Ideology - From A as in Advertising to Z as in Zipcar by Massimo Moruzzi - HTML preview

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Intro

Regardless of the question, the Internet is the answer. Or so we are told.


It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector. It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a private company.

According to many, the Internet, this jumble of servers and communication protocols, is the greatest invention ever. But is it really so? And wasn't the same thing said of inventions such as the telegraph, the radio, movie pictures, television or nuclear energy?

Today the Internet is winning. To the point that it seems natural that it should win. But is it so? Does the Internet have to win? Is the Internet's impact positive for society?

Perhaps it's time to clear our minds and talk about the Ideology of the Internet. Because Orwell had it right: When language is not clear, it corrupts our thoughts.