The Internet Ideology - From A as in Advertising to Z as in Zipcar

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Regardless of the question, the Internet is the answer.We are told that the Internet and the market are the solution to every kind of problem. But is it true? Will Big Data help us understand the world? Is the Internet really on the side of democracy? Does it make sense to make gamify everything? Is the Internet (still) the Frontier? Or is that era past us and we are now faced with the greatest concentration of economic power of all time?Today the Internet is winning. To the point that it seems natural that it should win. But does the Internet have to win? Is the Internet's impact positive for society?Perhaps it's time to clear our minds and talk about the Ideology of the Internet.

Massimo Moruzzi

I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao.com); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and Canada (Transit App). I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a book: What Happened To Advertising? What Would Gossage Do?

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