Section I

So what is it that really makes Internet Business work? Or what is it that really makesanybusiness work for that matter? The answer is obvious. Customers! To be precise, a steady flow of customers. Just think about it. Where is your money going to come from! From the customers’ pocket, of course! So they are the most important component of your business, or any business for that matter.

If a business can generate a steady stream of customers, then it can sustain itself and start to grow. So getting these customers into your business is the first and major step in kick-starting your business.

Principle # 1. Attract a lot of customers to your business

Don’t let the simplicity of the above statement fool you. It might sound simple and obvious, but it is a tremendously powerful principle if you really understand and implement it in your business. It will also save your business from disaster.

You see, many people don’t understand this basic and important fact. The business needs to make money, but where is the money? In the customers’ pockets! So unless you have customers, you won’t make any money. You need a lot of customers, because that’s where the money is!

People starting a web business many times think that if they buy a high-priced product from a Guru or if they join a scheme, then their business would become profitable. It is precisely this mentality that makes them fall for scams. A lot of folks get duped because they don’t realize that the money is with the customers and not in a scheme. McDonald’s doesn’t make money by joining a scheme. Walmart doesn’t profit from a scheme either. They get their money from their customers. In fact all the big businesses get their billions of dollars from their customers. It is the customers’ money that makes them rich!

I hope I am getting through. It is such a basic truth that many folks miss it. The simplicity of this truth makes people miss it completely many times. But now, YOU KNOW! So understand that your customers are the most important component of your business. Get a lot of customers to your business in order to succeed.

Now, you might think that its easier said than done. Yes, getting customers to your business is not a piece of calk, but its not rocket science either. I’ll show you how to get them without much trouble! So for the time being, just remember that the first and foremost thing that we need to start a business is CUSTOMERS.

After you get those customers, you must be careful not to make the next big mistake that almost all newbies make - and that is, making a single sale to your customers and then forgetting them. Rather, you must go out of your way to convert each customer into a LOYAL customer. Now what is the difference between a plain vanilla customer and a loyal customer? Well, a person coming into your store, buying a product from you and then walking away never to return for another purchase, is a customer. On the other hand, a person who walks into your store, makes a purchase, walks away, and then comes back another day and buys more, walks away, and then comes back for more …… now that is a loyal customer.

Newbies manage to get customers. They fail to convert them into loyal customers. This is one of the main reasons that newbies fail to get their business going. Even before they start, they have set the odds against themselves.

You see, although getting new customers is a not a very difficult task, it is a time-consuming and labor-intensive one. Initially you should spend sometime to get new customers, but once you get them, you should start catering to the needs of your present customer base and concentrate on keeping them satisfied. When you do that, your customers will come back for more. They will buy more from you. You would have converted them into loyal customers. In a moment, I will show you how to do exactly that.

For a brief period initially, concentrate on getting new customers. Once you get a good number of them, shift that task to the back burner and start concentrating on catering to the needs of your present customer base and converting them into loyal customers.

Principle # 2. Convert your customers into “loyal customers”

Now you might be wondering from where and how you’re going to get these customers when you don’t have a product to sell them in the first place. Good you thought about that. I’ll show you where to get a lot of valuable products. And most of all, I’ll show you how to get them FREE! Now this is getting interesting!

Let me at the very outset ask you not to think that these products are given FREE because they are worthless. No! They are great products created by the best Internet Marketing Gurus on the planet. In fact these very products are being sold at very high prices all over the Internet right now! You’re actually getting an insider’s tip on how to get them free. And by the way, I am not promoting some kind of illegal method of getting your stuff free. Let me make that clear as well.

What many folks don’t know is that from time to time, there are massive Give Away events organized on the Internet where loads and loads of new products are given away free of cost on the Internet. These events are known only within the Internet Marketing circles. While insiders get to feast on these products for free, outsiders unaware of these give away events have to shell out their hard-earned money to get the very same products at a high price. I will show you where to register for these events so that you too can get them for FREE!

Principle # 3. Stock an inventory of high quality products

So these are the 3 important principles on which to build your Internet Business. Once you implement these principles in a systematic and consistent manner in your business, you will see your business starting to establish itself and flourish. In the next section, we will deal with the implementation of these 3 important principles.