Section II

The first section was fairly simple because we were just having an overview of the list of business principles. This section however will be a bit more detailed. Listing some principles is easy; implementing them is the tough part. So we will spend some more time in this section and go through the exact details of implementing the 3 business principles we covered in the first section.

Let me start with the last principle first.
3. Stock an inventory of high quality products
You will have a lot more confidence to approach your customers boldly when you are already stocked with loads of high-quality products. It is vital that we offer top-quality products that are brand new to the market. Your customers will not appreciate stale products that have been floating around for 2 or 3 years. So let’s go ahead and grab a lot of great, brand-new products.

What you are about to get is a huge list of absolutely new products that’s never been available on the Internet before. You will be among the first ones to possess it! These products will become available on March 19^th2008. The doors will be open until March 31^st2008. Within these 13 days, you can fill your hard drive with some of the latest and best products on the Net. Register your slot immediately by clicking the link below.

In case you missed this event or got the news late, never mind. You can download a whole lot of products from my website. Click the link below.

Download all these products and store them safely on your hard drive. This is a priceless possession and do all you can to guard it with all you might. Its wise to store a back-up copy on CDs or DVDs as well. You can also organize the products by category and store them in different folders. Now that you have your own products, you can start concentrating on the next step.

One of the most difficult things in marketing is to make a stranger buy a product from you. He doesn’t know you to start with, and you don’t know him either. Trying to make him purchase a product from a person he has never met before, is an uphill task. So the best thing to do is to stop trying to sell him anything, until he gets familiar with you. When you have established a good relationship with him and he trusts you and knows that you are genuinely interested in him, that is when you are ready to make a sale. Then he will be more than ready to buy from you.

Now how do you establish a relationship with him in the first place? Give him something for FREE! Yes, just give away a product completely free. No, that’s not a crazy idea. It makes very good business sense. While there are a lot of fly-by-night operators on the Net, when you offer a valuable product for free and don’t expect anything in return, that really makes people sit up and take notice. They immediately see you in a different light. They not only begin to trust you, they also feel almost obligated to offer you something in return. Who said there is no such thing as a free lunch? In the internet business world, a free lunch is not a very uncommon thing! So, give them something for free, and earn their trust. These are the people who will later become your customers.

But make no mistake, you are NOT setting a trap for them here. This is not a bait that you’re offering. This is a matter of genuine give and take. You offer them something really valuable that will make a difference in their lives, no matter how small. When you give, you will always receive. “Give and it shall be given unto you, good measure, pressed down, shaken together and running over, men shall give unto you”. When you sow, you will reap. Ask any farmer, and he’ll vouch for it.

In the real, physical world, offering a free lunch might turn out to be an awfully expensive affair. But when you’re doing it online, its not going to cost you. Remember, in the third tip I was mentioning about getting products for free through special give away events conducted on the Net? Now some of those are the products that you would be offering to your prospective customers as well, in order to develop a solid relationship with them. Since these are downloadable electronic items like e-Books and software, you won’t incur mailing costs either. Once you have built an inventory of good products, you need to advertise on the Net that you are giving away valuable stuff for free. Although there are expensive advertising options online, I will show you an effective advertising solution that is totally free of cost. Click the link below and use their free advertising service.

As a free user, you can advertise 10 different websites of yours for free on Traffic Swarm. You can create a simple webpage (see sample.html included with this package) and offer your free products on it. Now folks that are familiar with creating websites will not find this a problem, but if you have never created one before, you might need some help. You can download an excellent FREE Web page editor to build your web pages.

You might have noticed that on the sample web page, there was a small form that asked for the visitor’s name and email address. This is how you collect the details of your prospective customers. To create this email collection form, you can avail a free service from the link below.

You basically create a web page with this tiny form at the bottom and place an advertisement about this page on Traffic Swarm. When your visitors like the products you offer and want to download them, they will enter their name and email address in the form on the page. You can then send them the free product. That is how they become your prospective customers.
2. Convert your customers into “loyal customers”

So you have offered a free product to your prospective customers and obtained their contact details in return. To convert them into “loyal customers”, you have to establish an on-going relationship with them. So give them free products not just once, but periodically. Let them get used to hearing from you now and then and expecting something of real value from you. If it’s a mail from you, its going to be something good. You have to build that reputation, and keep it up with all your integrity.

After your prospective customers get used to receiving mails from you and appreciating them, start sending them “special offers” where they are given an opportunity to buy a product at a discount price. If you offer a good product at a good discount price, you’re sure to make a lot of sales. So intersperse your free product offers with a few “special offers” now and then. This way, you can keep your customers interested and you can make money as well.

To receive money from your customers when you make a sale, you need a payment processor that can take care of the credit card payments and transfer the money to your bank account. I’ll show you a good, reliable and free Payment Processor that’s used by almost everyone in Internet Marketing circles. Just click the link below and get your payment processor.

Now when the volume of visitors to your website is low, you might be able to handle all the emails manually. You might send the products as email attachments to each customer as and when they respond to your offer. But when the traffic starts to increase, you will need an automated solution to gather your visitors’ email addresses and deliver them your free product. Moreover, you have to offer them free products on an on-going basis, and you can’t do this manually.

To do this, you have to setup an auto responder like FreeAutoBot which we saw earlier, to automatically send emails on a periodic basis. I have added this wonderful free resource for you here which teaches you how to do just that. This site contains a series of outstanding videos that take you by the hand and walk you through setting up your payment website.

Now these are the essential things you need to do to kick-start your business and makes profits. After you have downloaded and gone through all the free resources I have mentioned in this report, you will be totally equipped to setup a web business that will earn you a good income month after month.

1. Download and build a huge inventory of brand-new, high quality Internet products.
2. Setup an auto responder like FreeAutoBot to collect the names and email addresses of your prospective customers, and insert the email collection form into your web page.
3. Advertise your web page using a free advertising solution like Traffic Swarm and give away free products in return for email addresses.
4. Using your auto responder, regularly send free products to those who have registered through your web page.
5. Intersperse your free offer with “special offers” and give your customers an opportunity to purchase brand-new products at a good discount price.
6. Repeat step #2 now and then, to get new customers.
7. Repeat steps #3 - #5 to maintain a base of loyal customers who regularly benefit from your free offers and also to make special offers to them so that you can make a lot of money.

That’s all there is to it. With this information, you can kick-start your business and make good profits. All you need to do is understand and implement these principles consistently. These are sound business principles and will always bear fruit for your labor. When you are genuinely interested in catering to the needs of your customers, you will find that they will be interested in purchasing from you. Give, and you will receive!