ELEVEN SECRETS TO WIN
BIG® NUGGETS FROM THE CONVERSATION WITH LARRY ZWAIN
- Be a possibilitarian;
Always
- See the possibilities
because they are always there
- Have the right mindset
and avoid incrementalism
- Avoid gradualism. Make
big changes to big things as small changes only create a delusion
- Where is the brand? In
the stores when customers interact, not in the PowerPoints
- the most important
impression is not when the customers walk in but when they walk out
- Customer satisfaction
is nice but customer excitement is really what you want
- Be the best choice not
just for the customers but also for employees
- Look at the
opportunity gaps and performance gaps
- Don't get too caught up
in the present, think about the future
- Everything is either
known or knowable- go find out!
