Wow One More®: Secrets to Win Big® from 13 Restaurant Leaders by Arjun Sen - HTML preview

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FINAL THOUGHTS

Thank you for reading the book. I want to spend a few moments sharing what you can do to add “Wow One More” to your business.

Each year businesses spend nearly $400 Billion on customer service and most of it is spent only to achieve customer satisfaction. Satisfied customers get what they were looking for and have nothing to complain about. What is missing is the WOW, as once they get a WOW experience defined by “I cannot believe you did that for me”, then they connect with the business at the highest level; they go out of the way to share with their friends and family their love for the business. The reason I chose to include “wow” in the title of this book is to request you to think of the number of “wows” you deliver to your customers and not just measure satisfied customers.

The journey of the book was simply wow as it was marked by incredible conversations where I left each with the reaction, “Wow, I learned so much talking to you! Wow, the insights you shared will be so beneficial to so many people!” There are wows everywhere around us, and when we get inspired by them it enriches us and pushes us to be on the path to wowing others.

Here is a personal story of WOW that I must share with you. Recently, I was getting ready for a client presentation when I realized that I forgot to bring markers. I took an Uber to the nearest office supply store and asked Jeff, the first person I saw in the store, for help. He said the three magic words, “Follow me please!” With those words he led me to the right section in the store and showed me the different kinds of markers. After I got what I needed, he walked back with me, opened a new register just for me. I was back in my waiting Uber in less than 4 minutes.

That was simply WOW.

In most stores when I enquire about the location of an item, I often get the answer “Aisle 13, left, half-way down.” With those words, the team member turns their back on me and sends me out on an involuntary treasure hunt. I walk to aisle 13, totally confused, and most of the time cannot find what I was looking for. Making a customer feel confused and lost is not the way to build a long-term relationship.

Jeff’s action at the office supply store was truly a game changer. He realized that his job was to take me to the product, help me choose what I wanted, and then get me to my destination ASAP. Yes, I will return to Jeff’s office supply store and of course will expect the same level of service the next time. And that is only because he Wowed me.

As you reflect on Jeff’s wow story, think of wow stories in your business that must be told. I hope the book puts you on the path to “Wow One More,” where you measure the number of wows delivered and celebrate each of them.

There’s one other thing you can do. I invite you to have a one-on-one conversation with me. Because you got this book, I’d like to offer you a no-strings-attached complimentary “Menu for Success” conversation. It’s not a sales pitch, it’s just a chance for us to get to know each other; where we can celebrate each other’s wows.

If you’d like to set up a chat, my contact information is at the bottom of the page.

Email: info@zenmango.com

Website: www.zenmango.com