Chapter 8: MarketinglAdvertising
How are you planning to get your business seen and importantly recognized and known. If no one knows you exist you cant expect success. We touched a little on branding in Chapter 3 Market Research and Chapter 6 Business Name (branding).
Now is time to build a plan, a plan will give you a roadmap for the future and will guide your decision-making and help your business be successful. Review the page on our site http://arcos-creator.com/build-a-market-plan/ before you start, this will give you a good idea of what to do.
How to plan
You have already, decided from Chapter 3, who your target audience, will be, get a pen and paper.
Make a list of ten marketing ideas, do a Google search to help out if you want.
There are many options available to get known, build a website using http://www.siterubix.com?a_aid=ffcaa374 and you can even build one for free.
If you are on a tight budget, simple flyers, brochures, business cards and also newspaper ads are simple ways to advertize.
"Make a list of ten marketing ideas, do a Google search to help out"
Radio and television advertising can reach a much larger audience and need not be costly if your budget is limited. Make contact with some community radio or television stations and discuss with them what options are available that may suit your needs.
Word of mouth is always a winner; ask your friends and family to spread the word, tell everyone about your business and as you build loyal customers ask them to spread the word.