To create high-value content in your listing...
1) Be specific -- It is crucial to be specific with your words. What kinds of details are important? The answer depends on what you are selling but let’s examine some possibilities...
• Your item was created by a designer or an artist or a company that is well known. If you have a vintage suit that is by Coco Chanel, or a handbag by Judith Liebner, you will command a higher price if you let your customers in on the information, rather than saying, “suit” or “purse.”
• Information and specifications like model numbers are important with technological products.• Manufacturer’s name -- Many customers search for items by brands, rather than by category. For example, my son has a collection of Coca Cola signs. If you were selling tin advertising signs you could legitimately include them in several categories. With the Coke brand name, he can find them regardless of which category the seller chooses.
• Characteristics (such as color, size or shape) -- That gorgeous basket may not fit into the allotted space in a buyer’s sunroom.• Manufacture date
• Provenance -- Provenance is the ownership history of your item. Perhaps it’s been in your family for six generations.
• Technique -- Are those doll clothes from a manufacturer, or were they handmade by Aunt Jill?
• Material -- For example, some people will buy shutters based totally on looks. It doesn’t matter if they are a laminate or plastic. Others, however, not only insist on wood but on a particular kind of wood.
• Country of origin -- This depends on what you are selling. A Swiss watch and Dutch chocolate mean something to many.The more information you provide in your description, the fewer questions you will receive from prospective customers. The fewer e-mail inquiries you are required to answer, the more time you have to list other items, and generate income.
2) Be positive -- Just like in your headlines, accentuate the positive. Your customer needs a reason to buy from you. You want her to be excited about your 1959 Elvis record.
A popular advertising slogan says, “The more you tell, the more you sell.” It’s a good rule-of-thumb to follow as long as you keep your description to a reasonable length. Give your reader a break. Leave out all the “You’ve got to have this or your life is ruined” stuff.
3) Tell the truth about any negatives -- Your customer must have a clear description of what she will be buying, both positive and negative. Be straightforward and honest with your information.
Deception is counterproductive for you and your customer. The description “unique” wastebasket does not really prepare your customer for its Statue of Liberty design. Provide the necessary details at the beginning and avoid the hassle of selling it and ending up with a return. Or worse -- an irate customer who blasts your name on all the auction sites.
4) Never waste advertising space -- Always promote your other auctions. Always! The listing below illustrates this well...
Clicking on the words Sapphire, Ruby, etc., takes the customer directly to another auction. Further down, another opportunity to buy is highlighted...
5) Take advantage of your reputation -- Promote yourself. eBay has power sellers who sell at least $2,000 a month. This elite group can use the logo below. You can feel reasonably certain that these power sellers will be fair. After all, are they going to risk that kind of income because they get in a dispute with a single seller? These sellers are professionals. If you get to use this logo, display it on every listing...
The star insignia is another “bragging” tool... A yellow star = Feedback Profile of 10 to 49. A blue star = 50 to 99.
A turquoise star = 100 to 499
A purple star = 500 to 999
A red star = 1,000 to 4,999
A green star = 5,000 to 9,999
A yellow shooting star = 10,00 to 24,999 A turquoise shooting star = 25,000 to 49,999 A purple shooting star = 50,000 to 99,999 A red shooting star = 100,000
6) Be friendly and professional -- Be friendly. Wish your customers well and welcome any questions or comments they might have to share. Answer promptly. A twenty four hour turn-around should be the minimum time on the Internet. A response within two or three hours is better.
7) Be careful with your grammar and spelling -- Forget what your English teacher said... sort of! You are writing to sell, not receive a grade. Be creative. Make your reader want to read your content. But there are limits. Spelling errors and garbage sentences detract from your message. The shorter the message, the more prominent the mistake...
8) Don’t make extravagant claims -- Recently, I heard a famous marketing person confidently explain, “Just tell them what they want to hear.” Really bad advice, unless it’s absolutely true. How credible is this ad?...
To learn how to write powerful ads, there is nothing better than MYWS! Use its innovative and powerful SWAT technique to generate the maximum number of benefits possible for your item. From that list, you can identify the top benefits for your customers (http://myws.sitesell.com/).
