Personally, I approached the whole subject of HTML, trembling with fear. I have to admit that I am technologically challenged with zero interest in learning anything about the computer. I only learn something if I need to do a specific task and care nothing about why it works. Does this match your feelings? Rest assured then -- if I can do it, anyone can do it!
If you are fascinated by computer technology, you probably don’t need this section. Chances are you already know HTML. Feel free to skip to the next section.
HTML stands for HyperText Markup Language.
Master HTML and you will be able to create those classy item descriptions with colors, various sizes and spacing. Otherwise, your ad will be in black lettering and it will be one long paragraph. There will be no spacing between features...
When I was first doing my research, I noticed that often those items with HTML code sold better than the ones without it. See the difference...
What a relief when I discovered that I basically only needed to learn four commands. That’s the “up” side. The “down” side is that they must be perfect. There is absolutely no room for error. For sure, when I first saw this language I groaned thinking I would never, ever get it. Or that it would take me hours to write a single ad. And in truth, it was initially very time-consuming. Now it’s a snap!
HTML gives you more scope. Sometimes a black and white ad works perfectly. Sometimes it doesn’t. Experiment for yourself and see what works best for you.
Don’t have the time to learn HTML? Use one of the many available HTML editors. I began with Netscape Composer which is free and can be downloaded straight off the Net. I now use Dreamweaver and it works perfectly. Once you have the program, you simply click your mouse on “Communicator,” then “Page Composer” and simply begin typing! The program writes all of the code for you! All you have to do is cut and paste your ad right onto your auction site. It’s wonderful!
You can add even more refinements like a colored background and pictures...
There are several HTML editors on the market ( Adobe Page Mill, Claris Works Home Page, Front Page and PrintShop). You can also check to see if your word processing program has a built-in HTML program.
No HTML knowledge is required when you build your Web site with Site Build It!. You just write the content and SiteBuilder builds the page for you. Or you can use your favorite HTML Editor, if you prefer. SBI! is compatible. Site Build It! takes care of all the technology so that you only have to focus on your business -- your first priority. http://auctions.sitesell.com/