Auction sites offer different educational resources. For example, Yahoo offers lots of help. They have a section called “Resources for Your Business.” There you will find...
1) Yahoo! News: Business Full Coverage -- up-to-date business news by topics that may be helpful, depending on what you choose to auction. Some of their topics are global economy, electronic commerce and international trade.
2) Yahoo! Industry News -- categories such as Consumer Goods, Finance, Food, Heavy Industry, High Tech, Light Industry, Medical,
Recreation/Entertainment, Services, and Transportation.
For example, in the Consumer News category is a section called “Retail.” One of the stories was titled “Mattel Creates a New Era of Collecting with Celebration Barbie Series; Celebration Barbie Premiers the New 2000 Holiday Collector Series.” If you are a Barbie collector and seller, you will have a head start over your competition.
Further, all the sources of their stories have live links conveniently located right by the descriptions so if you are interested you can simply click your mouse and read the entire article.
3) Yahoo! Broadcast: Business provides live events from the worlds of business and finance. This section has a ton of resources including Yahoo radio.
4) Yahoo! Clubs: Business and Finance is a section which Yahoo calls “public and private online communities for business people.”There are all kinds of newsgroups and chat rooms in this section. If you have a deep interest in some kind of collectible, for example, you may be able to find some customers and some fellow fanatics.
5) Yahoo! Directory: Business and Finance has a huge list of commercial web sites and organizations. This may or may not be helpful, depending on what you wish to auction.
No matter what type of business you own or do, targeted traffic is critical to your long term success. Only interested buyers bid. Untargeted visitors either ignore what you have to offer or they just browse. Neither activity produces income for you. You need to promote your business effectively.
Site Build It! (http://auctions.sitesell.com/) will help you build a Web site that will pull in targeted traffic and, at the same time, “warm up” (i.e., PREsell) your visitors. The SBI! process will show you how to create an open-to-buy mindset in your visitors.
Once you achieve that all-important trust level, you are well on your way to a sale (whether that’s your auction item, your e-book, a product that you represent, or however you are monetizing traffic to your Web site). .
