One thing is for sure. If you want to turbo-boost your business profits, seriously consider the following plan of action… increase targeted customer traffic to magnify income.
We all know that to make money on the Internet, you have to sell something. There is no other way. You may be selling a service or a product (this could be an actual physical object, or a digital one that can be downloaded from the Net) or a combination of both.
And no matter what your business sells, you need customers to be successful. As I said earlier, you have to attract targeted buyers to your product/service -buyers who are interested in what you are selling and value its benefits.
An Internet auction is an exceptional way to promote your business. Auction your product/service at high profile sites like eBay and Yahoo to attract the attention of hundreds or thousands of people. Then once you have their “eyes” and interest at your auction listing(s), you can persuade these target customers to click through to your Web site for more information and to buy other items.
There are literally thousands of businesses that are promoted each day on auction sites. The ones that are included in this chapter illustrate key profitstimulating strategies. As you read, remember that the products and services being sold aren’t nearly as important as the way in which sellers are using the auction sites.
For example, it is obvious from the picture below that this retail establishment is selling right out of the store. What does this illustrate?...
Simple. An ad on eBay is definitely cheaper than a tiny one with no picture in the local newspaper. It also beats the high-cost cost of a Yellow Pages ad and its space restrictions!
Of course, there may be some limitations on this idea. For example, if you are a barber trying to auction haircuts on the Net, your target market is somewhat restricted unless your motto is…
... “Have scissors will travel.”But what if you have additional income streams beyond hair cutting?
Perhaps you private label some hair-care products for men. Or you sell magazines for men, or have a mail order business of fashion accessories, or refer customers to hair transplant establishments, or sell a line of hair coloring products, or ... well, you get the idea. Auctions would be an ideal way to promote all of these. List one product and have buyers/visitors click through to your main sales site.
By opening up other options, eBay no longer has the same grip over your business as the sole money-making source. This independence allows you to use eBay, rather than the reverse -- where eBay uses you. Take advantage of their well-oiled gigantic network to drive traffic to your auction listings and to supplement your own traffic efforts to your Web site.
For more information on how to make eBay work for you, go to… http://build.sitesell.com/tips/net-auction-sellers.htmlSome people make the mistake of seeing customer traffic flow moving only in direction way -- from Web site to auction site. Nothing could be further from the truth. Traffic goes in both directions. Find some products that have high demand on the auction sites and then create a Web site “theme” based on them.
The single best way to generate traffic is to build your own Theme-Based Content Site... where its high value Keyword-Focused Pages rank well with the Search Engines AND provide the type of information your visitors are seeking.
Site Build It! makes it possible for any auction seller to build targeted traffic in a time-and-cost effective manner.
Whatever your business is (online or offline), do not assume that you can’t use Net auctions. Auctions are an effective way to intercept customers in their daily routines and pull their attention to you. Marry your Web site with your auction listings and you have a sales-generating union made in cyber heaven.
If you define auctions as simply a pleasant hobby, you may never be personally interested in this chapter. However, you probably know someone who is active on the Web right now. Maybe your daughter-in-law or next-door neighbor is seriously building an online business. This is essential information for them. Auctions are potent marketing tools.
Direct your “Netrepreneurs” to http://auctions.sitesell.com/
OK. Time to examine some more bound-for-success auction strategies to promote your business...
