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What shouldI research aboutthe companybefore my interview?
Don’t satisfy yourself with knowing the CEO and a brief history of the company. Let them know you’ve made the effort and went further than most people.
Show that you understand the company and that your per-sonality fits their culture. If a particular product is involved, research everything about it, express your interest in it, and know what sets it apart from the competition. Research the company’s recent accom-plishments and important milestones. If the company is active on social media, research their profiles, read blog posts, or find out what other people are saying about it. It’s always good to know a bit more than other candidates—some facts and stories.