Selling is trying to get the sale. Before you sell, PREsell. While “selling” might be your first priority, it does not come first. Your site’s first job is to satisfy your visitors’ needs and then lead them to your Most Wanted Response. It’s only at that point that selling enters the picture.
Most people, as you can well imagine, resist sales efforts. So if your content is heavily pitching something, visitors will resist you rather than embrace you.Add to that resistance, as well, feelings of frustration and annoyance because she didn’t find what she was looking for. She wanted information not a sales pitch!
Simply put... pure selling does not work right off the bat. You need to warm up your visitors and you do that by…
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