Chapter 8:
Using Marketing For Clients
Synopsis
The following are some reasons as to why the marketing for clients is important to ensuring they keep coming back:
Marketing
Although it may seem strange for the visual assistant to be garnering customers for the clients, if argued from a business angle, it would ideally mean more income for the virtual assistant when the client require his or her services for the new accounts.
This of course would be an ideal situation both for the virtual assistance and the original client and prove to be a rather strong liaison for the future.
Due to the nature of the virtual assistant’s exposure to the client and customer base, helping to market the client’s company will be much easier to do as the individual will already be very familiar with all the capabilities of the company and can vouch for its credibility.
This is also possible to further promote, as the virtual assistant will actually be promoting the company by assuring the customer that some of the work will actually be done by the assistant himself or herself.
If the customer is familiar with the virtual assistance work ethics and performance levels this particular promotional platform may bring about a positive commitment of the part of the customer.
By helping to promote the client’s business, the virtual assistant is also creating a loyalty bond with the client whereby the client would be hard pressed not to give contracts to the said virtual assistance due to the help extended.