Blogger is a free blogging platform by Google that is directly integrated with Google +, this is powerful because they automatically index the sites on their platforms. (I have seen some of my posts on Blogger rank 1st on Google Globally for over a year!).
Click Continue to Blogger.
Click on New Blog.
Choose a title, address and template for your blog and click Create blog.
Click on Start Posting. At this stage your Google and Blogger accounts are set up and you can start blogging about your passion. Mine is making money online, but you can choose anything that you are passionate about. In one of the next steps I will show you how to do keyword research in order to target the best keywords that will give you the best return on investment in your niche.