AdSense Income Blueprint by Kurt Chrisler - HTML preview

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Google AdSense

Almost everyone online has heard of the Google AdSense program. However, not everyone is clear on what it is, how it works, the benefits of it and most importantly, how to make money with it.

That is exactly what this ebook is going to teach you. We will cover exactly what Google AdSense is, how to use it properly and, of course, how to profit from it.

Many people have heard stories or seen screenshots of people making outrageous amounts of money with AdSense. However, you need to be aware that AdSense is not some get rich quick scheme and it takes a lot of time and effort to earn a sizable income with it. No longer can you use auto generation tools to spit out 500 page sites that instantly start earning you money. These sites are being rapidly de-indexed by the search engines and their outlook is bleak if not useless.

What this ebook will concentrate on is how to set up websites that consistently make $100 to $500 a month with AdSense. We will do this by making quality websites that focus on niche markets. Once we set up a successful site, we will then put that site on semi-autopilot and move on to our next site. If you could make $100 to $500 for every site you set up, how many would you make? Well, that is up to you and how dedicated you are but you can count on us to give you the proper education in order to do so.

When it comes to AdSense and Search Engine Optimization (SEO) everyone seems to have a different opinion on what works and what does not work. The process I will lay out for you in this ebook has worked for me very well. Some people may not agree with my process 100% and that’s fine. But what I am showing you is the exact process I use to make websites that consistently earn $100-$500 a month. I am speaking from results and not theory.

What is Google AdSense?

Google AdSense is an ad-serving program that allows you to place ads on your site which are related to the content on your site. AdSense is a contextual marketing application. Contextual marketing produces ads that are related to the context or nature of your site. If you were to make a site about “golf”, AdSense would display ads about “golf”. AdSense can break down your ads even farther. If you have a page on your golf site about “golf shoes”, AdSense will then display ads about “golf shoes”. This can go as far as you wish (as long as there are advertisers for your specific content). If you then have a page that digs even deeper and is about “Nike Golf Shoes”, AdSense will then display ads about “Nike Golf Shoes”. I think you get the point.
Many people confuse Google AdSense with Google AdWords. AdWords allow you to advertise your site via pay per click advertising on the Google search engine, along with Google’s partner sites. Google AdSense allows you to display advertising on your site and earn revenue from the ads. When you put AdSense on your website you are basically displaying other peoples AdWords ads on your site and earning money from them.

You may be wondering what you need to do in order for AdSense to display relevant ads on your site. Absolutely nothing! You simply take the code that AdSense gives you and insert it into the HTML of your site. AdSense does the rest of the work for you.

So what’s in it for website owners? Every time a visitor of your site clicks on one of the ads displayed by Google; you earn a piece of the profits. How much of the profits? Well, Google recently announced that they pay out around 80% of what Google earns.

What’s so great about AdSense is that it allows you to turn every page on your site into an income generating page. If you were only using affiliate links on your site to make money, you would be limited to the amount of pages you could display affiliate links on. With AdSense, you can make money off of every page on your site.

Apply To AdSense

Joining the Google AdSense program is quite easy. You simply apply for an account and then Google will take a look at your site and decide if they want to allow you to display their ads on your site. If you do not currently have a website or you do not believe your website is up to Google’s standards, you can hold off on applying for now and apply once you have set up a site by following the guidelines that will be explained later in this book.

In order to increase your odds of being accepted into the AdSense program you should make sure your site is original, complete (not filled with broken links), and meets all the standards Google lays out. If you have a quality site with lots of original content, you should have no problem being approved for the Google AdSense program.

Apply for a Google AdSense Account:

 

https://www.google.com/adsense/

 

We will dive into getting AdSense ads on your site a little later on once we have our website set up.

Now that you have your AdSense account set up you are probably ready to jump into building your site. However, before we just start blindly building sites we need to find a niche to attack. Discovering an underdeveloped and profitable niche is the key to AdSense success.

Finding Your Niche

The factor that decides if your site will be successful is not search engine optimization (SEO) factors or how you write you content, but instead it is doing your research and finding a profitable niche. For those unfamiliar with the phrase, a niche focuses on a market, product, or service that is not being addressed by mainstream providers. For example, golf is not a niche, but customized golf items would be a niche. You can go even farther down to personalized golf balls as a niche.

When researching to find your own niche to attack you need to make sure that your niche is neither too big nor too small. “Golf balls” would generally be too broad (for a beginner) and “personalized Nike One golf balls” would be too small. You need to be able to find the middle ground.

When first starting out it is best to choose a niche that you have knowledge of or are passionate about. It is no fun to find a niche that you have no interest in and then have to write pages of content for it. If you are already knowledgeable about the niche you choose, you will have a much easier time writing content for it and researching it.

There are several great free tools you can use to help you uncover your niche. One of them is the WordTracker Free Keyword Tool.

 

All you need to do is enter a niche or broader term that you are thinking of researching and it will show you related searches to that term and how many searches have been made for that term in the last 30 days. Warning…Do not take the search numbers to heart as they are usually a little skewed. In a little bit I will show you how to get better search results.

For this example I am going to continue with the golf theme. I enter in the word “golf” and you can see below what my results are.

As you can see I get some very broad terms since golf is such a large term. However, I can now take a few of the terms shown that interest me and dig into them deeper.
Let’s take “golf vacation” and reenter it into the search box and see what we get.

You can see that we are now getting some better results. I could easily choose a niche from this list. I could go with “Discount Golf Vacations” and make a site talking about different types of discount golf vacations that are available in the US or use “Golf Vacations in Spain”. Either way we have now narrowed down or choices to a smaller niche that we can target. I hope you get a better idea about how to dig into terms to find a better niche.

Keyword Research

Once we find our niche we will then need to gather a list of related keywords that we can target and write content for. This is a very important step and needs to be done right. We can not just take our niche and start writing content for keyword phrases that we think people will search for. But instead we are going to do some research and find keywords that people are searching for. And better yet, keywords with low competition and high traffic!

In order to gather more keywords and save time you need to utilize a tool that will automate our research. That tool is Nichebot. Nichebot is crucial for keyword research and will pay many dividends. They offer a $1 trial subscription and believe me that it will be the best $1 you will spend! They have the most in depth keyword research you will find and it will be crucial in helping you succeed with your AdSense websites.

Nichebot – Grab your $1 trial subscription.

 

Let’s log into our Nichebot account and start digging up some keyword phrases. From the main screen we are going to go to the “Deep Digging Tools” area on the left sidebar.

 

From there we are going to choose the “WordTracker 4-in-1” option.

To compile a list of keywords we are going to start by entering our main keyword into the keyword box of the screen and begin our search.

Nichebot will then compile a list of keywords that are related to our main keyword that we entered. We can then start choosing terms that we feel are related to the site we are going to build and click on the term. When your keywords are ready they will appear in your keyword basket. When they do appear simply click on the number of results to open up the keywords.

Now we will want to determine how competitive each keyword is so that we can pick out keywords with high traffic and low competition. To do this we will place a check mark next to each keyword then scroll to the bottom of the screen and click on “Get Competition Data”.

Once this is completed we will now have all columns filled with information and we can start picking out which keywords we are going to target. Below you will see each of the columns. The two we are most concerned about are the “Search Count” and “Competition”.

We will want to choose keywords that have significant search count and a low competition score. These will be the best keywords to target with our site.

 

You can export these results to an Excel spreadsheet for easier management if you wish.

 

Organize Our Keywords

Now that we have our keyword list we need to organize it and build a blueprint for how we will design our site. We are first going to look for 4-6 themes throughout our keywords. Themes are going to be phrases that appear often in our keyword list and phrases that allow us to put our keywords into groups.

After reviewing my keywords list for “Florida Golf Vacations” I found 4 themes. They are; Florida Golf Vacations, Florida Golf Resorts, Florida Vacation Rentals, Florida Golf Packages. What these themes allow me to do is group the rest of my keywords. If you were doing a site on investing your themes may be; Stocks, Mutual Funds, Bonds, Real Estate. Themes allow us to break our keyword list down into more specific groups. This is essential for allowing us to achieve the best search engine results possible.

Now that I have my themes, I am going to reorganize my keyword list into groups. For example;

Florida Golf Resorts
• Golf resorts Tampa Florida
• Golf resorts Palm Beach Florida
• Golf resorts in Orlando Florida

Florida Golf Vacation Rentals
• Florida vacation rentals with golf
• Florida golf vacation rental
• Naples Florida golf vacation rental

Florida Golf Packages
• Florida golf packages
• Golf packages Orlando Florida
• Florida unlimited golf packages

Florida Golf Vacations
• Orlando Florida golf vacation
• South Florida golf vacation
• Golf vacations Tampa Florida

This is just a quick list I threw together for my keywords and you should do the same buy more extensive. Remember that you are looking for keywords with good traffic and low competition. Any keywords with less than 10 searches you may want to save for secondary keywords since that is pretty low traffic to build an entire page around.

Ok let’s put our keyword list aside for a moment and set up our site.

Site Design

Domain Name

There are several factors to take into account when you are choosing your domain name. You want to try to get a domain that contains your main keyword, but don’t go overboard with it. In the past it used to be that you could grab a domain that used all your keywords with dashes and it would give you a rankings boost (for example, www.keywordkeyword-keyword-keyword.com). This is no longer the case and it appears that Google is actually penalizing sites for using this kind of domain.

Search engines have become very good at picking out words in domains. This makes dashes less and less useful. In my research I have seen better results from domains without dashes. For example, www.floridagolfvacations.com would perform better than www.florida-golf-vacations.com. However, if you are having a hard time finding a domain for your site and need to use a dash in your domain it probably won’t hurt you too much.

Also do not forget to try and get a domain that is easy for people to remember and is memorable or unique. Make sure your domain makes sense and is readable. Do not get caught up in trying to get a ton of keywords into your domain and then have a domain that makes no sense. For example, www.vacationgolfflorida.com has my keywords but it makes no sense.

As far as domain extensions, I almost always buy a .com. A .com seems to rank better in my opinion and when people think of a website they almost automatically think .com. In some cases I have used a .org with great success but I usually stick to the dot com. It is also very beneficial to register your domain for more than 1 year. 1 year registrations are usually viewed as throw away domains and it can hurt your rankings.

I register all my domains with Godaddy. You are free to shop around and you may be able to save a couple bucks with someone else but I have never had a single problem with Godaddy and they have always been extremely reliable to me. I also find it helpful to have all my domains at one place in one account.

Go ahead and grab a domain and we will move on.

 

Hosting

You are also going to need to get a hosting account. I personally host all my sites with Host Gator. Host Gator has several hosting options and I personally use the Baby Croc option which allows you to host unlimited sites on one account for under $10 a month. You really can’t beat that price and if you find a lower price make sure and read reviews on how reliable the provider is. My experience with Host Gator has always been great with very, very little downtime. They also give you the option of easily installing blogs, forums, and many other features for free.

Let’s move on to designing our site.

 

Site Design

There are many great programs out there for designing websites. In the past I have tried numerous different ones including Microsoft FrontPage and Dreamweaver. However, I now build almost all of my sites with a program called XSitePro. XSitePro was designed with the internet marketer in mind. It offers numerous tools that are helpful for building AdSense related websites. The best feature is the ability to add AdSense ads at the push of a button. You do not have to worry about logging into your AdSense account, picking your ad, copying the code and them inserting it into your webpages. XSitePro does it all for you. This feature alone is worth grabbing a copy of the software. It also has other great features such as keyword count for SEO purposes and it adds all your meta tags automatically for you.

XSitePro is an invaluable tool to have and it is also what I am going to use when showing you how to put together your site. I urge you to pick up a copy, it’s a one time fee and then you never pay a dime again.

Ok, let’s open up XSitePro and start building our website. The first step is to add a new project as shown below.

 

I am going to name this project “Florida Golf Vacations”.

Once you name your project, you will them highlight that project in the list on the left and select “Add Website” as shown below.

You will then be prompted to which type of template you would like. For an AdSense site we will choose “Affiliate Template” as shown below.

 

I, of course, choose a golf themed design given the nature of the site I will be building for this demonstration. Browse the various templates and find one that relates to the niche you are building your site around. If you can not find one that is related you can always choose a design you like and them change the header picture to match your niche.

You will then be prompted to name your site. I will name this website “Florida Golf Vacations”.

Now we are ready to start building our site. Site Map

Every site you make should have a sitemap. There are essential for getting all your pages indexed in the search engines and they are also visitor friendly. Sitemaps can be tedious to make, but lucky for you XSitePro will make your sitemap for you. To make our sitemap go to the “Other” tab…

And then to “SiteMap” in the bottom right hand corner…

 

You can change the title of this page if you would like and you can also change the file name or just keep them as they are. That’s it, your sitemap will now automatically update with each page you add.

Internal Links

Internal links are a very important feature of your web design. Internal links allow you to pass valuable PageRank to different pages on your site. Internal linking also allows you to help get all your pages indexed in the search engines. We want to make sure that all of our pages link to two important pages, our homepage and our sitemap. You may also want to link to an “Article List” page on your site if you use one.
To link to these pages from every page on our site I like to use the footer of our site. In the footer I will use this type of navigation:

Florida Golf Vacation (Home) | Sitemap

You can see that I used my main keyword to link to my homepage. You want to do this whenever you are linking to your homepage to help the search engines recognize that this is what your homepage is about. In this case it will tell the search engines that my homepage is about “Florida Golf Vacation”. If I was to link to my homepage with the words “Home Page” it would tell the search engines that my homepage is about “home page”. This of course would do us no good. To help visitor navigation I also includes “Home” so your visitors know that this link will take them to the homepage. However, “Home” is not included in the anchor text. To accomplish this I this HTML code: <a href=”http://www.mysite.com”>Your Main Keyword</a> (Home).

To add to your footer go to the “Page Layout” tab and then scroll down to “Page Footer” and choose “Designer”.

 

Linking to Internal Pages

In the “Page Footer” tab I also unclick “Include Menu” as I do not want my site menu listed in the footer since we will be putting in our own footer.

In the “Page Layout” tab you can also change your header to cater to the site you are building.

When linking from an internal content page to another internal content page you should always make sure that the pages you are linking have the same theme. For example, if you have a website about pet food you would only link pages about cat food to other pages about cat food. Or any pages about dog food to other pages about dog food. In my site example I would only link internal pages that are in the same theme such as golf Resort pages will only link to other golf resort pages. This will help maintain the theme of your pages and greatly help your rankings in the search engines. This will become clearer once we start putting our site together.

Navigational Menu

Our navigational menu is going to link to each of our main themes. To do this you will create a webpage for each of your main theme keywords and then choose to include them on the Navigational Menu. Below I made a page for my first theme of “Florida Golf Resorts”. Do this for each of your main theme keywords.

Meta Tags

XSitePro also makes it very easy to insert your meta tags for each page. On the “Info” tab for each page there is box to insert your description and keyword tags as shown below:

Content

When it comes to writing content for your site our main objective is to write content that is beneficial for your visitors. Do not write your content with only the search engines in mind. You also must be aware of the visitor. Writing useful and engaging content will increase your chances of having your visitor stay on your site longer and view multiple pages. The longer your visitor is on your site, the greater the chance that they will click on an ad. Our main goal is not necessarily to have a visitor click on one of our ads but instead to grab the reader’s attention which will then lead them to click on one of our ads.

When it comes to AdSense sites I am sure you have heard the phrase “Content is King”. Well, that phrase should actually be “Unique Content is King”. Search engines love unique, original content and if you want your site to stand the test of time you should concentrate on generating unique content.

There are several ways to get content for your site. The best way of course is to write it yourself or hire someone to write it for you. If you are on a tight budget or you just simply like to write, then writing you own content is the best choice. When first starting out I always suggest that people write their own content. Once you have several sites up and earning you income, you can reinvest those earnings into hiring someone to write your content for you using a service such as elance.com.

Another way to get content for your site is by using other people’s articles. You can visit sites such as ezinearticles.com or articlecity.com and find articles related to your niche and then place them on your site. However, this content will not be unique and will be duplicate content which does not always perform that well with the search engines.

Many people believe that having duplicate content is worthless and you will never make any money with a site that is filled with other people’s articles. This is not totally true. I have made several sites that are 100% filled with other people’s articles that I pulled from various articles directories. These sites have brought me around $300 a month each. One particular site earns me around $500 a month in AdSense income. However, the earnings of these sites have been slipping in recent months which leads me to believe that the search engines are cracking down on duplicate content (especially Google). So I would urge you to stay away from filling your sites with articles from article directories if you want to build a site that stands the test of time. My sites that are 100% unique content are growing in earnings each month which further proves that unique content is king.

If you want to use articles from articles directories, do so sparingly. In many of my sites I will have a mix of unique content and articles from articles directories and these sites continue to perform well. Just keep in mind that nothing performs as well as a site that is 100% unique content.

If you struggle to write articles you can look into private label rights (PLR) articles. PLR articles are articles you can buy and then use in any way you feel fit. The benefit of PLR articles is that you can edit them, unlike articles from article directories which do not allow you to change them in any way. Since PLR articles can be edited you can avoid duplicate content by rewriting the article and basically making them unique. PLR articles are a great resource and I have used them with success but only when I have taken the time to rewrite them and in turn make them unique. If you would like to look into buying some PLR articles you can visit this page.

The last option for generating content is using software to generate your content. I have one recommendation for software generated content…Avoid It Like The Plague! It no longer works and will get you de-indexed from the search engines. Do not use it.

Build Our Site

SEO

 

Below you will find a quick and easy SEO walk through. They are simple but they work. You do not need to overcomplicate things when it comes to SEO.

 

There are a couple of features you should always try to optimize on your webpages. They are as follows…

 

File Name: http://www.yoursite.com/your-keyword.html

Page Titles: <title>Keyword, Secondary keyword</title>
- Always put your main keyword first and then any secondary keywords.
- Do not go over 60 characters or repeat keywords
- Remember this is what people will see when they find your site in search

engines, so make sure it makes sense and grabs their attention

Meta Tags: Meta tags are not used by many of the search engines any more but in my opinion it can’t hurt to use them. Just make sure you do not abuse them by keyword stuffing them.

<meta name="keywords" content=" Keyword, keyword2, keyword3...">
- Put your main keyword first, followed by secondary keywords
- This is a great place to put misspelled words