Eliminate Guesswork From Your Marketing Strategy and Convert More Sales by Charles Kangethe - HTML preview

Your Offer.

Make this realistic. If you have a product available on eBay for pennies and you are asking for 100 of dollars, you are not being real. You must offer your product and service at a price that gives your prospect value for money.

Add FREE giveaways to your products and services to enhance their value in the eyes of your prospect. The freebies must be valuable in their own right and not junk. Write up the benefits of the bonus gifts with as much care as you do your own product. You never know people may buy your product just to get at the bonus!

While on the subject of your offer, make it easy for your prospects to buy from you. Have sensibly placed “buy now” buttons and ensure all payment options are covered. Be thoughtful in how your online store presents itself to a mature buying public and then test to “convert more sales.”

Eliminate Guesswork From Your Marketing Strategy And Convert More Sales With FREE And Simple Split Testing.

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Charles Kangethe - ©2012 www.wealthcreatingprogram.com Thank You

Thank you for taking the time to read this e-Book on split testing.

It is my intention to coach and mentor entrepreneurs both off and online to achieve the best they can for themselves.

Testing separates superstar marketers from also-rans. At one time, it was a closely guarded secret and even those in the know needed deep pockets to buy the test software they needed to convert more sales.

Now with tools like Google’s Website Optimizer we have all been given a huge lifeline to a marketing strategy and all for the grand sum of zilch.

Failure to use this strategy is folly because it leaves you guessing in the dark about what works best for your business conversion rates.

I hope you found this information interesting and instructive.

I would love to hear your views and perhaps answer any questions you might have about anything to do with business.

My support e-mail address is support@wealthcreatingprogram.com where you can write to me with observations and questions.

Finally, if you liked this e-Book you may care to have a look at another of my programs for anyone who wants to become financially independent.

Just visit www.wealthcreatingprogram.com for full details.

To your wealth,

Eliminate Guesswork From Your Marketing Strategy And Convert More Sales With FREE And Simple Split Testing.

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Charles Kangethe - ©2012 www.wealthcreatingprogram.com Table Of Figures

Figure 1 - Sign Up \ login page for Google's Website Optimizer ............................................... 14

Figure 2 - Test Type Selection Screen ...................................................................................... 16

Figure 3 - Setting up an A\B Split Test...................................................................................... 17

Figure 4 - Screen to elect who will add code to web pages ...................................................... 18

Figure 5 - Software creates code to Copy and tells you where to Paste it in the pages ............. 18

Figure 6 - Link a webmaster would receive to with instructions to add page tags .................... 19

Figure 7 - Verify pages after inserting the code and loading them back to host server ............. 19

Figure 8 - Planning before setting a multi variate test.............................................................. 21

Figure 9 - Multi variate test setup ........................................................................................... 22

Figure 10 - Software generated code for copying and pasting into test pages .......................... 23

Figure 11 - Example code copied and pasted into test page..................................................... 23

Figure 12 - Examples of test situations .................................................................................... 24

Figure 13 - Setting variations for each section ......................................................................... 24

Figure 14 - Naming a section's variations................................................................................. 25

Figure 15 - Two headline variations ......................................................................................... 25

Figure 16 - Example report page ............................................................................................. 26

Eliminate Guesswork From Your Marketing Strategy And Convert More Sales With FREE And Simple Split Testing.

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