If your website sells a product or services your definition of “converting more sales,” is easy.
You want to engage with prospects who visit your website and turn more of them into cash paying customers.
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Charles Kangethe - ©2012 www.wealthcreatingprogram.com But, what if your website is an information portal, providing free and paid information to visitors?
You know the type of thing, a directory of other important websites in a particular sector or an article directory hosting publications from Splitter and his friends.
What is your “convert more sales,” proposition in this case?
You could define it as getting more prospects to leave their e-mail addresses for future “opt in”
mailings and perhaps back end upsells.
You might define it as getting them to sign up to a renewable, fee paying, membership part of the site where they receive specialist info products unavailable elsewhere.
And what if your website is a gateway to another site? What does “convert more sales,” mean in this case? It could be increasing the click through rate to the other website. It could be the amount of time the prospect spends on the landing page reading and understanding your business.
You can define your “convert more sales,” proposition in almost any way that makes sense for your online business.
You have a website and you have traffic. I know. Another assumption! You, have to decide what you want that traffic of prospects to do on your website. That “thing they do more of,” is your “convert more sales,” proposition.