Guna Deivendran
http://www.startupbooster.com May 2010
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Table of ContentsChapter 1 – Introduction……………………………………………….. 04
Chapter 2– My Recommendations for Making Money Online.. 09
How to Make Sure You are Successful 10
Defining Your Goals 11
How to Come up With a Pla n to Make Money Online 13
Understanding the Idea of Making Residual Income 15
versus One-Time Income
Chapter 3– Why You can Make Money from Blogging…….…... 17
History and Origin of Blogging 17
The Strategy to Make Money Blogging 19
Chapter 4– Identify Your Niche Market……………..……………. 20
What is Niche Market? 20
Who are you? 21
Finding your Niche Market 23
Chapter 5– How to Setup Your Own Blog………………............ 32
Setting Up a Blog on Your Own Domain Name 33
Setting up Your Blog on a Free Blogging Site 37
Chapter 6– How to Make Money With Your Blog………….…….. 39
Making Money from Advertisements 39
Making Money from Affiliate Marketing 41
Making Money from with Your Own Products 42
Chapter 7– How to Make a Killing with Your Blog.………........ 44
How to Build a List 44
Build a Relationship with Your Community 45
Make the Sale 46
Chapter 8– Conclusion– Did You Learn Anything?............... 47
Every single day more and more people are looking for ways to make money online for various reasons. The reason could be as simple as an alternative way to make money, earn additional money for living, replace existing income with online income, or simply looking for ways to make a few extra dollars.
With today’s fast -paced world, people are realizing that having a “job” and working 40 hours a week is not going to provide them with the resources to raise a family. It is also not the ideal way to live. You deserve better. You need to work less and make more money. You can do that with the Internet– given that you follow the right strategy.
When I started out 15 years ago to play around with the online world, the virtual world as I like to call it,my motive wasn’t to make money. I was simply a teenager, eager to learn HTML to setup my own website on GeoCities! Yes the famous GeoCities, which used to be the home for me and many of my friends in the early days.
I find it that when the motivating factor is not “money”, it is easy to accomplish a successful venture online that will indeed return a huge return of investment– i.e. money and success!
You may be wondering why I am blabbing about not having the motive to make money is the best to make more money.I assure you, you will learn from me throughout this book wh y that is indeed the case.
Generations after generations, people thrived on building relationship and trust. Once you have a community around you that trusts you, you are on your way to success.
Money doesn’t grow on trees. I am sure you’ve heard of that from your parents when you grew up. If it is easy to make money then everyone will be making lots of money.
Making money online takes time and it takes a lot of patience from you. If you are not the kind of person to have the patience, then this venture may not be for you. Just like a real job, you will have to know what you are doing and you will have to work hard to make the first jump.
What do I mean by the first jump? W ell you will have to lay the foundation to make the money first. Once you lay the foundation, you will have to build a runway for your business to take off. That takes time. Once you’ve complete the runway, you are ready for a take off.
All of this takes time to build. As it is in real life, you will have to plan everything carefully before execution. Once you are at this stage, you can launch your business and follow some of the strategies explained in this book and hope for the best.
This is what I meant by the first jump – it takes time to get over the first hurdle. Once you are passed the first jump, you have to continue to monitor and tweak your business to grow.
It all depends on the market you are playing in. i.e. if you are blogging to make money, then you need to make sure you are attracting visitors by adding fresh contents on a regular basis.
If you’ve created a blog and don’t add fresh content, then no one will come to your site. You are not adding value to your potential customer, today’s visitor.
Hence, my point, you will nee d to make a commitment to spend time building your online business to successfully make money. If you goal is to make a few quick dollars without doing any work, then you are seriously limited to what you can do.
I am not trying to scare you off but all I want to do is to let you know that it is going to take some time before you start making money online. It could be as short as a few days or it could be as long as a few months to a year. It all depends on what you are trying to do.
I want to go back to my earlier point about not making “money” as the motivating factor for you to try something online. Sometimes it becomes easy for you to attract and build a community when “money” isn’t the motivating factor.
You are putting yourself in the front line to add value to your fellow visitors.You want today’s visitors to be tomorrow’s customer. You are building your reputation. They need to trust what you have to say to them today. Then in return when you are ready to make money, they will buy your products b ecause you have already built your trust with them. I find it difficult to make money when I put money before adding value.
Please don’t get me wrong; at the end of the day, we all want to make money. That is precisely why I wrote this e -book and that is why you are already reading this e -book. My point is simple– don’t expect to make ton of money if you are not going to add any value to begin with unless you have so much money to throw on Google for advertisement.
Now, if you have read up to this poin t, I am sure you are looking for ways to make money with me. Congratulations… if I have not scared the“shit” out of you by now, I think you are pretty serious about making money online. I am going to help you make your own money on the internet.
In the next few chapters, I will explain to you how I found ways to make money online over the past 15 years. I had many failures with a few successes. The few successes will make up for the many failures. If you don’t try, then you won’t fail but then again, you won’t be successful either. In this book, I am mainly going to focus on my best one– making money with a blog.
Read carefully what I have to say and do more research before you spend a penny. There are many people that will sell you an e -Book like this and then by this point they would have offered you a new product for you to purchase. I am not going to do that. In fact, there will be no product offers and no money making campaign on my behalf in this entire book. This is all for you so y ou can successfully make money.
However, I will point you to a few products I am using to make my blog a success.
I hope you enjoy reading this book and I hope you truly find it useful. I would love to hear from you with your feedback. Please send me any feedback you h ave to startupbooster@gmail.com .
http://www.startupbooster.com
Chapter 2
I am sure you were expecting a list of opportunities in this section but you are not going to find that here. Instead, I am going to talk about my most attractive money making ve nture on the internet– my blog.
Each chapter in this book will help you build yourself to begin making money online. I have carefully selected on ly a few opportunities used on my blog to discuss in this book. These are the opportunities that I found to be the easiest to make money online. There were many others but as time has passed, the opportunit ies have also vanished.
You have to keep in mind, sometimes opportunities are only around for a few days to a few weeks. You will soon enough learn to take advantage of them.
An example of this would be the opportunity that existed during the early days of the virtual world, secondlife.com. During the early days, the virtual world was experiencing enormous growth. W hile trying to accommodate all avatars in the virtual world, the secondlife.com founders created a virtual marketplace to buy and sell virtual properties, clothing, services, etc, etc…
This provided an opportunity for someone like me, who fully understand demand driven market, to take advantage of the real estate opportunities in the virtual world. I had the money and time to invest in secondlife.com.
I made money flipping real estates just like how I made money flipping websites and domain names. I purchased prime real estate properties at a low price and flipped it to new avatars that were looking to build their dream mansion on a waterfront /prime property. I made a killing doing this for almost two years until the market crashed in early 2009.
Yes as the real world was facing the recession, the virtual world also had a similar financial crisis. Everything fell to the lowest levels in the virtual world. Real Estates tha t you used to cost more than $15 per m2 fell below $2 per m2. This created a situation where there was abundance of real estate for people to purchase. Just like what is happening today in America n cities with the real estate market (09/10). I got out of the virtu al world and never looked back.
Well actually I logged in today as I was writing this piece to check where the market is. It hasn’t changed since the day I’ve left.What am I trying to say in this chapter? Opportunities come and go. All existing and new opportunities will work. You can certainly make money but I want to recommend a few things in this chapter…
How to Make Sure You are SuccessfulDo you know how to distinguish between a successful person from an unsuccessful one? If you don’t, it is easy. You just have to ask them a question about their goals and then listen to them about what they have to say. Usuall y the successful person would have a plan with a timeline for his or her goals. The unsuccessful person will talk about his or her goals without any solid plans. The successful person will tell you when he or she will start and when they expect to hit ce rtain milestones until they reach their goals. The unsuccessful person will count on being successful by trying without planning. The unsuccessful person will know how to dream but not how to achieve it systematically.
Well I want you to take one thing fr om this book if anything, I want you to be a good planner so you can execute well.You can’t achieve your goal of making money online unless you have a solid plan with timelines attached to each milestone.
Defining your Goals
So today, take a piece of p aper and jot down what you want to do. Ask yourself the question, why are you here and why did you choose to download my e -book. W ithin the answers to those questions, you will definitely find out where you want to be when you are successful. Ask yourself when you want to reach that success stage – for example, how would everything it look at the end?
Let’s look at an example, how about a goal to make money from blogging? W ell this is a broad goal. You are not telling yourself what you want to write about and when you want to be successful. A goal should be something like this:
“I want to make money blogging about “how to make money online for beginners” and I want to make about $250 per month by end of this year (2010). This will help me pay for my hosting services and also give me some money to purchase advertisement to continue to grow my site. In 2011, I want to reinvest the money I make from the blog and grow to a level where I am making $2500 per month by end of 2011… to get to this stage, I plan on investing about 30 minutes daily to write new content for my blog in 2010 and then if I reach my 2010 goals, I will invest additional time to really reach a stage where I can replace my existing income with blogging income.”
Now this is detailed. It talks about what exactly this person wants to blog about and what they consider a success. You can see from this quote that this person actually want s to spend a few hours weekly but eventually want to work on the blog to replace their existing income.
This definitely is a realistic goal and it can certainly be achieved. This person has milestones where they can measure their success.Having milestones for your goal is important. You need to know if you are making progress or not. If you are not makin g progress, then do something about it. Either find something else to do or find out why you are not making any progress.
So in conclusion, you must define goals that are realistic. You need to commit time for your goal and it should be quantified. You need to break down your goal into milestones and attach a target date for each milestone. Once you have this figured out, you should be able to move to the planning stage.
How to Come up With a Plan to Make Money Online?
I really want you to think about this. Now that you have written down your goal, what kind of effort are you going to put into this to make it happen? You have to come up with a serious quantifiable number for the amount of time you can commit to this new venture and how much money you can spend to make it happen.
Take it this way; imagine today you have just landed a part -time job that commits to only pay you monthly sta rting in two months.Now if it is still being difficult for you to commit, then just stop and think about this… how you would feel with an extra $1,000 coming in every single month and how that extra money would help your current situation. If you find that additional money helpful, how would it help to free up your time?
For some people, this extra $1,000 means they don’t have to work overtime at their current job. For others, this means they can give up their part-time job. W hat would this mean for you? Then ask yourself the question, what am I willing to do today to make that extra $1,000 per month permanently. By going through this exercise, you will be able to arrive at quantifiable numbers that will help you build a solid plan.
So going back to our example on blogging to make money, by now you are able to determine how much time you are able to commit on a weekly basis for your new venture.
Once you have that information, you then have to decide when you will launch your site. In order to lau nch your site, you will need to have a place to host your site. More details about where to host, etc will be discussed in Chapter 3.
This early part where you are spending time reading this e -book and putting time on making a plan, would seem like a was te of time. Let me assure you, it will not be a waste of a time. You are just laying your foundation for a great success.
And if you feel that I am repeating, then you’ve guessed it right. Yes I am repeating to make sure you don’t waste your time. I want you to take something from this e -book and be successful.
So let me say it again, successfully making money online depends on your commitment to see it through. You have to have a plan so you can measure yourself. Without a plan, you don’t know if you are going down the right direction, if you are making money or if you will ever be successful.
Come up with a realistic plan with timelines that are reasonable to meet and stick to it. You will be successful.
Just as a cautionary point, please don’t set deadlines that are unrealistic. Don’t say you want to make money online within a month or a week. This will only make you a failure and you will not have any motivation to continue once you reach the deadline.
Understanding the Idea ofI want to make sure you understand this before we move on to discuss money making opportunities. Understanding this is vital because it underpins everything I will be discussing in this book.
I believe more than 90% of the people aro und the world are accustomed to one -time income– they trade time for money. I am not sure what you do for living, but if you are just like most people, you are probably doing 40 hours per week job at a set pay per hour.
This means you are not financiall y independent because you have to work to receive the paycheck. Based on how many hours you have worked that week, your paycheck will vary.
Hence when you stop working, your income drops. Therefore, onetime, or sometime called the linear income, require s continued work.On the other hand, a residual income is most powerful and profitable source of income.
This definitely is the income of the rich people. This is the source of income that keeps coming even if you are not putting in the required time. Yes this means you are making money even if you are not working. And yes, you don’t have to retire to get to this stage!
However, it requires time and effort upfront for it to work. For example, imagine you spend an entire weekend building a blog.If you had worked elsewhere, you would have made 16 hours times the hourly salary. But for the blog, you didn’t get any money. However, in a month your blog starts to make $10 a day. Well this doesn’t really sound like a big number but just think about it for a second– this site is making you $10 every day, 365 days of the year.
Within the first 20 days, you will probably surpass the amount of money you would have made over that weekend if you had worked elsewhere. From this blog, you will continue to rake in the profits for the entire year and beyond.
This is the path to success and this is exactly what I am hoping to teach you in this book. Don’t be an employee, be your own boss and start making money online. W ell you can also be your own boss offline!
Chapter 3To make hundreds of thousands of dollars every month from the internet, you have to add value to the internet. You have to build content rich websites. One way to build content rich website is by blogging. Blogging is probably the easiest and most freely available opportunity to setup and begin immediately.
I am assuming that you are here to make money with minimal upfront spending. If you are rich and have lots of money to throw around, then you have other opportunities. You can jump directly to the latter parts of my book on monetization.
If you don’t have experience building a website or a blog, don’t worry about it. It is not complicated. There are hundreds of free tools that will help you build a b log within a few hours.
Before we get into how to make money from blogging, I want you to read the following section to clearly understand what a blog is first. It will help you decide what sort of blog you want to operate.
History and Origin of BloggingIn the days of pen and paper, people used to write diaries to express their feelings and emotions. In today’s world where everything is online, the world discovered the word “blog” which is nothing but the contraction of the words “web log”. People in earlier days started using this as an online diary which was more or less accessed only by them or their family members.
As time went by, people started using these more and more which resulted in the exchange of each other’s blog and the message started spreading around.
Looking at the kind of popularity of these blogs - several websites came up with the concept of blogging , a platform for blogging. These are sites like Blogger, W ordpress, etc. They offered easy to use tools and options to login and beco me a free member. In other words, it allowed people to build communities. They allowed people to leave commentson each other’s blogs.
Well before you know, the marketing guys were all over this. They targeted the blogs with advertisements. People starte d placing ads all over their blogs– on top, the sides, the bottom and in between text. This is how early adaptors of the blogging world made their money; just pure advertisement on their blogs.
As marketers found the opportunity to target niche blogging communities to advertise, the bloggers also saw the opportunity to make money from it. This is where we are today, with over 120+ million blogs on the internet. Hundreds, if not thousands of new ones are started everyday.
Well rest is history and I don’t want to bore you with the definition and history of blogs. I am sure you are fully aware of what it is.The Strategy to Make Money with Blogging
Well now that we have set the stage, I hope you are ready to make some money. I certainly hope you are because I am going to share with you how you can actually make money and make your life better.
The secret to making money online is to build content rich websites. This is what I do and this is what many other people do online to make money. This is the model if you want residual in come for the rest of your life. My strategy will not stop with content rich websites, but let’s just start with that for now.
Not to worry if you don’t have experience in writing or even having a website. It is not that diffic ult and I will share with you how you can get around both of them. If you are serious, then like I said, you need to work hard to make that online income. Building content rich website is going to give you the foundation for you to then play around with. This foundation will last for long and you can make thousands of dollars every month.
I will show you in latter chapters how you can optimize your income potential. Once you have decent traffic, you need to focus on the backend of the system. You need to l earn to make money from behind the scene. Content is a must but is it not all of it. The interesting stuff takes place behind the scene– you’ve heard of auto pilot right?
You can do this! Anyone can do this! I will show you in steps and you can follow to make more money.Chapter 4
In order to have a successful internet business, first you will need to brand yourself as an expert in something. Identifying that “something” is what I am going to discuss in this chapter.
Branding yourself within a niche market is imperative to your future successes. Since the social media market is huge and is growing on a daily basis, you will need to have your own brand which is independent of everything else you do in your life. This brand wi ll identify who you are and what you like doing the most.
Many people fail with their online startups because they fail to identify their niche. Because they fail to identify their niche, they fail to passionately share and learn everything about that par ticular niche.
You don’t want to be that person so make sure you work hard on finding your niche market before you get started with a new startup. By the time you finish reading this chapter, you will realize why I stressed on this point again and again.
What is a Niche Market?A niche market is a subset of the mainstream market. The subset should be a distinguishable area of the overall market. This niche audience will have similar characteristics– i.e. same occupation, lifestyle, etc.
Basically your audience will have the same interest therefore if you were to target a product of interest to them and market it well then you are bound to be successful.
The difference between mainstream marketing and niche marketing is that you know your customer an d you know who and what kind of people will buy your product.
If your product is targeted for the mainstream then you are just shooting the arrow in the air and hoping that it will hit something– that’s right, you are just counting on anyone to come and buy your product.
Hence, if you are buying paid advertisement and you place your ad in the wrong section, you will again waste your money because you did not know that particular group of people will not buy your product.
This is why a niche market is more cost effective and easy to do business with.Who Are You? (Step 1)
In order to brand yourself as a true expert in your niche market, you need to love what you do. Before you make your decision on a particular niche, you need to spend time self -evaluating yourself to help you determine how you really want to spend your precious time over the next many years.
Here are few questions you should answer before you proceed to the next step. Finding your niche market is not that difficult but you have to be honest with yourself as you prepare to identify your niche market.
In this exercise you really need to find out for yourself who you are, what is important to you, what sort of things excites you and where you want to go from here.
Once you have gone through this exercise and collected the necessary information, you will carve out a path for yourself to be wealthy and successful.
Please note, you can blog about anything in this universe but if this is your first blog, you should follow this guide.Here are few questions that will help you identify what you niche is.
· What are you passionate about?
· What are your favorite activities?
· What do you love reading?
· What do you love to learn about?
· What do you love doing?
· What do you love to contribute to?
· What are the first three personal attributes that you will use to
define yourself?
· What are the first three personal attributes that your friends
and colleagues will use to define you?
· What are your skills?
Some people come online to start a business be cause they hear others are making ton of money online. However, without following the proper steps, no one can make money online. Or at least you will not take full advantage of the potentials of an online business.
You must follow this first step of the “Niche Marketing Research” becaus
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