How to Pick a Shopping Cart System that Makes You Money by Tom Antion - HTML preview

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Cost to Build the Old Style Shopping System Piece
by Piece (Note: do not do this. You’ll be sorry.)

(Rough estimates)
Basic Shopping Cart Free to $7000.00

 

Downloadable Module to Deliver Ebooks, Programs, etc. $500.00 to $1500.00 (Custom Programming)
Customizable “Return to Shopping” Pages
$500 to $1500 (Custom Programming)

 

Offer Management Module

 

$500 to $1500 (Custom Programming)

 

Upsell Module

 

$500 to $1500 (Custom Programming)

 

Featured Product Module

 

$500 to $1500 (Custom Programming)

 

Database

 

$500 to $3500 (Custom Programming)

 

Broadcast Email

 

$500 to $1500 (Custom Programming)

 

Mail Merge

 

$500 to $1500 (Custom Programming)

 

Email newsletter list management $240 to $3600 per year

 

How to Pick a Shopping Cart System that Makes You Money

 

Coupon and Discount Module $1500 to $3500 (Custom Programming)

Multiple Website Capability
Most systems won’t allow this. You must purchase a cart or additional license for each website.

Associate Program

 

$500 to $2500 (Custom Programming)

 

Sequential Autoresponder $300.00 per year each

 

Basic Ad Tracking $60.00 per year per ad

 

Conversion Ratio Module

 

$1000 to $5000 (Custom Programming)

Ad Rotator
Generally not available in a shopping system $500 to $2500 (Custom Programming)

Customizable Order Form

 

$500 to $2500 (Custom Programming)

 

Recurring Billing Module

 

$500 to $2500 (Custom Programming)

 

Sales Reports Module

 

$500 to $2500 (Custom Programming)

 

How to Pick a Shopping Cart System that Makes You Money

Questionnaire Module
Generally not available in a shopping system $150 to $750 (Custom Programming)

Pop Up Boxes
Generally not available in a shopping system $50.00 to $250.00 each (Custom Programming)

So, to build a bare bones system that includes the above features you would pay at least $9300.00 and get one sequential autoresponder, one ad tracker, one pop up box, and a really cheap associate program. It’s most likely that you can only use the shopping cart on one website. (This is crazy. You don’t have to spend that kind of money.)

For a good quality usable system, with 10 sequential
autoresponders, 10 ad tracks, ad rotation, recurring billing, quality sales reports, Tell a Friend Module, Questionnaire / Survey Module, Email list management, Order Form Sell Through, 3 pop up boxes and a good associate program that you can still only use on one website at the high end you could pay nearly $49,700 . . .and I have heard quotes this high from people that probably don’t have the skill to even put together an extremely complicated system like this. (This is more than crazy. You shouldn’t be allowed to cross the street on your own if you would even consider spending a crazy amount of money like this. Who do you think you are? Paris Hilton? hahaha)

If you doubt any of the figures above, call a reputable programming firm and go down the list step by step. Reputable means they actually have professionals with the skills to build the above features and make them work. It does not mean a smart high school or college kid that will quote you a pie in the sky price and then never be able to make it all work if they finish it at all.

How to Pick a Shopping Cart System that Makes You Money I must also warn you about the technical people saying to you things like, “You don’t really need sequential autoresponders.” Remember they are techies who don’t think like marketers and never made a dime on the Internet. The real story is that it is most likely very difficult to program the autoresponders or whatever item they are trying to talk you out of.

I personally will never attempt to build a system from the ground up again and I can’t in good conscience recommend it to you or any of my clients. You are asking only for time delays, large amounts of wasted money, and an infinite amount of frustration.

See my recommendation below for a way to get the sales generating system you need for a minimum cost and very little frustration and lost time.

How to Pick a Shopping Cart System that Makes You Money