Online Business Optimization – The Internet Online Marketing Advertising Business SEO Tutorial: In the beginning...
Keep in mind that seo is not about great paradigm shifts in what your
site is doing or looking like. The bottom line in everything you do, what
the search engines are looking for and what you want your site to deliver
is the best visitor experience possible.
Travel to the future and imagine life with one or more home
based internet businesses churning out money for you and your
loved ones. It can get pretty attractive, can’t it?
Nothing on your site is the sole indicator of its quality. Every change
you make should be viewed as an incremental improvement. Search
engine optimization should be viewed like dressing for an interview. The
basic premise of this seo tutorial is that you want to put your best foot
forward when the search engine spiders come calling.
If your site is expert in dog rashes, those that search the engines for dog
rash information should leave your site richer than when they arrived.
They should feel wealthier in:
• Information about dog rashes. Online business optimization with make
sure your site carries plenty of relevant information pages.
• Perhaps be aware of causes they weren't aware of.
• Possible cures and treatments.
• Other sources of valuable information.
• Perhaps with a subscription to your information packed
newsletter or ezine? As I communicate with you, you continue to
feel more comfortable about home based internet businesses
don’t you?
• And so on.
The first thing on your site that the search engine spiders and the visitor
to the search engine results page see will be your title. You want to make
it as unique as possible while making sure the text accurately depicts
what you are about.
This is an important part of your internet online marketing advertising
business.
Your site, no matter who you host with, has:
What does this information mean to you about your possiblehome based
internet businesses?
Something called a title tag which looks like this: <title>. It tells the visitors and spiders the topic of this page. You want to place it in your
head tag.
Your site also has something called a head tag and it looks like this:
<head>. Placing one inside the other is easy. You don't need a guru for this. The easiest source of information I have found is to bring up a web
page on your screen, any page.
At the top of your screen, your browser should have an icon that says
"view." Click on this and scroll down till you see "view source" or something similar. Click on this button and your screen will fill with
what appears to be total gibberish. What this is is the source code for
that page.
At the top, you will see words like "keywords", "description" and in there somewhere you will find the head tag and the title tag. See how
they did it and do the same for yourself. Simple, easy, and you didn't
have to pay a guru to do it for you. Also, you are not stealing anything
here. Page source is public domain data.
On the search engine results page, words in the title are bolded. This will
help the visitor figure out if visiting your site will help answer the
question they want answered.
By knowing this information about home based internet
businesses, you can feel better about thinking about the
possibilities, can’t you?
The next lesson in this seo tutorial series will deal with good practices
for page title tags which is part of the online business optimization
process.
SEO Techniques: Search Engine Optimization – Make sure to include an
"About Us"
Page that is accurate and you would be well advised to include a photo
of yourself.
People think that search engine optimization is just a matter of putting a
keyword in the title and maybe one or two in the body of the web page
or article. There is much more to it than that to make your internet online
marketing advertising business sparkle on the world wide web..
The whole reason for optimizing the web item you are looking at is to
make it as attractive to the visitor as possible, be it a search engine
spider or a human visitor. Not only that, the purpose is to make the
experience as fruitful as possible for the person who arrives here from a
search engine results page.
As a result of what I am telling you right now, you begin to feel
more excited about home based internet businesses that are
coming to your mind, don’t you? And that’s good
One thing that bothers many people is the not knowing who they are
dealing with after hearing some of the scam stories that abound. I don't
blame them. This will be the greatest challenge that your home based
business online business will face. The internet today is much like the
wild American west of the old days; times of wild men, great fortunes
being made, lawlessness and snake oil salesmen.
Search engines want visitors to feel as safe as possible. One way for that
to happen is to have a valid "contact us" page.
It benefits you to have one also because if your visitor is very interested
in what you are offering, but they want more information, they have a
place to ask their question.
Talking it up about an iron clad guarantee is all fine and dandy, but
people are still very leery. Come to think of it, so am I. If a site owner
doesn't have the common courtesy of giving me an option to ask further
about anything on a web site, I can assume that:
They are hiding something.
There is little or no value to the information or product.
Now you find yourself drifting slowly back to all the misery of
all the days at work and how all that could end with a slow,
steady application of work onhome based internet businesses
you might choose.
They don't know anything and don't want to show it by answering
questions.
They might be an out and out scam looking only for your credit card
number. I am surprised to this day of how many people have never heard
of Paypal or Clickbank
Online Business Optimization techniques not only involve keyword
placement, but other things like a good navbar, site map and such. All of
these things add up to a great visitor experience. When the search engine
spiders crawl all over your site, they will report home to mama what a
great site you have and your wallet will bulge.
It takes time and experimentation, though. These subjects are not rocket
science and most or all of the information and training you need is
available online free.
Google has an excellent library of free ebooks that are top of time line.
Squidoo.com also have great free tutorials as does Hubpages.com. These
are all invaluable in your quest to create the perfect internet online
marketing advertising business.
With each word you read, you feel more and more at ease, more
and more sure that home based internet businesses are
definitely something you can do for yourself, don’t you?
Everyone wants to succeed on the net. Beware that there are some get
rich quick schemes out there that seem more glamorous than a Los
Vegas show. Give them a wide berth.
Success requires work and time.
As a side note, in case you didn't know, the sites that are on the top ten
results page of any query of any search engine don't pay a cent to be
there! Yes, you sometimes see big names there, but most of the names
you won't recognize.
Success is only a few keystrokes away. Keep it simple and just do it.
Make sure you have an easy way for your prospects to contact you and
you will prosper. Be transparent, but safe by practising these simple seo
techniques.
As long as you tell yourself that you can build home based
internet businesses of your choosing, you will do well.
Online Business Optimization – The Internet Online Marketing Advertising
Business – End chapter 20
Online Business Optimization,
Home Based Internet Businesses,
The Home Based Business Online Business Opportunity,