More On SEO (Search Engine Optimization)
Why Search Engine Results Beat Sponsored Links Anytime There’s no
such thing as a free lunch. So make sure you scoff at anyone who tells
you something is ―free.‖ If you receive traffic from some place and it
costs nothing, but you had to spend 300 hours to generate it, was it free?
No, at worst, you could have earned minimum wage for those 300 hours.
That is—at worst—it cost you 300 hours multiplied by minimum wage.
At best, you
could have
been doing
something
productive
with your
business that
would have earned you ten times more than minimum wage during each
of those hours. So don’t listen to this ―free traffic generation‖ nonsense.
Even traffic that comes from search engines has a cost – and that’s your
time.
Now, I want you to think about the above sentence over and over
and how it applies to home based internet businesses. Doesn’t it
mention that your time is worth something, too? Keep that in mind!
Now, with that caveat in mind, there is such thing as relatively cheaper
traffic. If it takes you very little time to optimize your search for the
search engines—and the result is considerable ―organic‖ search engine
traffic—well, great; you should generate traffic through online business
optimization.
In general, traffic that comes from search engine optimization does
actually turn out to be quite cheap. In exchange for the time it takes to
create some relevant content, use the proper tags, and exchange a few
links, you could get a steady flow of several hundred visitors per day to
your site.
If your wage is the only cost, this will be relatively cheap in comparison
to pay per click traffic, which could cost you several dollars per visitor
thus putting a lot of stress on your internet online marketing advertising
business to produce..
Other than simply being cheap, organic search engine traffic is also good
for a number of other reasons. One obvious reason is that you do not
have to spend time monitoring the flow of organic SEO traffic for fear
that you will exceed your budget.
With PPC, you have to constantly check your Adwords account and
other PPC accounts to determine how well your ads are performing. This
is not so with organic search engine traffic. And the less time you spend
thinking and actually generating traffic, the more you profit per visitor.
If you spend your whole day watching statistics and you think you’re in
profit – then you’re not adding your own wage to the equation.
Another major benefit to using organic search engine traffic is that it
tends to convert better. In fact, many experts would argue that it
converts much better than links from ―sponsored‖ sections – even if
they are on a search engine. These visitors are responding to your online
business optimization efforts.
People tend to be considerably more skeptical of anything that looks like
an advertisement. In contrast, if your site comes up as the first non-
sponsored result on Google for a particular keyword, you will gain
enormous credibility for that fact alone.
Sentence by sentence, this whole ebook is turning into one big
reason for you to start planning home based internet businesses,
isn’t it? This is an exciting time!
This will make your home based business online business the most
attractive on the SERP.
Last, there is one other major benefit of organic search engine traffic:
high rankings tend to beget high rankings. That is – if you maintain the
top position for certain keywords on Google, there’s a good chance sites
will start linking to you, as you will be considered an ―authority‖ on
your topic.
This will solidify your top ranking and also improve your ranking for
other keywords. In this sense, high search engine rankings can beget
high search engine rankings.
And there you have it: there are several major benefits to using organic
search engine traffic over popular alternatives, such as pay per click
traffic.
Even though organic search engine traffic isn’t truly ―free‖—it costs
your time at the very least—it may be considerably cheaper than other
forms of traffic generation. Not only will it covert better than ―sponsored
links,‖ but it may beget future traffic; and will cost comparatively less.
Now tell yourself that you deserve security and fun in your life
and that home based internet businesses are certainly a strong
possibility for you.
How to Build Affiliate Sites and Rank High in Search Engine Results
Getting high rankings in search engines might seem like a completely
impossible task. In fact, you might ask how you—a person with
relatively little money and few resources—can out compete large, well-
funded corporations when it comes to search engine ranking.
Is it indeed possible at all? Or is it simply bait that shovel-sellers use to trick you into purchasing a product? ―Yes, you too could rank #1 on
Google in 24 hours!‖ We’ve all heard this line and similar ones.
I have good news for you: obtaining top rankings on Google isn’t really
something you could do overnight. And that’s a good thing. Otherwise,
other marketers could use the same trick to get ahead of you easily.
Instead, getting top rankings on search engines is a slow, but rational,
process. And the whole process starts with the creation of your affiliate
site.
You might not realize this initially, but creating an affiliate site—as
opposed to selling all of your own content—gives you a number of
distinct advantages over people who are selling their own products.
First, it allows you to quickly create an entire site around a much
focused topic. Why is this important as a part of your online business
optimization?
And each night you go to bed you’ll think about home based
internet businesses and how they will improve your life. A great
way to go to bed, isn’t it?
For one simple reason: the more narrowly focused your website is
around a particular topic, the better it will rank on search engines. If, for instance, your site is a conglomeration of 35 different sales pages on
totally unrelated topics, you will not rank well. If, on the other hand,
your site only contains information about cranberry sauce, then you are
likely to rank very well on keywords related to cranberry sauce.
Now, in addition to affirming the above (that affiliate sites can rank well
in search engines), it is also important to emphasize that you should limit
the scope of your site insofar as it is practical to do so for a home based
business online business. Additionally, while you might sell products
you created yourself, you should use content that you created (or hired
someone else to create).
Articles scraped from directories and copied-and-pasted salesletters are
duplicate content and are unlikely to help you perform better on the
search engines.
However, with that said, there are a number of ways in which you can
quickly generate information about affiliate products that you couldn’t
do otherwise. One popular way to create content for affiliate sites is to
create a ―top 10 product‖ section, where you can include reviews on the
best CB products for that particular niche.
This is a clever way of leveraging you internet online marketing
advertising business.
As you recall the memory of all the people you know who have
lost jobs and so forth, I hope you are grateful for home based
internet businesses and the security they bring to your life.
If you haven’t actually used the products, you don’t have to claim that
you did. All you have to do is summarize points in the salesletters (and
explain that this is what you are doing) and paraphrase testimonials. This
will allow you to give visitors the short version of the salesletter, which
will count as unique content for your site.
Other ways to improve your search engine rankings include things such
purchasing massive amounts of unique, focused, relevant content (i.e.
articles, reports, etc.) and uploading them to your site.
For instance, you could do keyword research on your topic, find
keywords that receive a lot of queries (but do not have a lot of sites
returned on Google), and hire a ghostwriter at http://www.elance.com to
create an article optimized for each.
However you decide to generate traffic for your site, keep this in mind:
you cannot get a top ranking in Google overnight. It simply doesn’t
happen. You can do it, but it will require work. And when you finally do
get that spot—and the traffic starts rolling in— you’ll be happy that
those 24-hour tricks are myth, rather than reality.
Online Business Optimization – The Internet Online Marketing Advertising
Business – End chapter 21
Online Business Optimization,
Home Based Internet Businesses,
The Home Based Business Online Business Opportunity,
And The Internet Online Marketing Advertising Business