Incorporate Online Business Optimization Into Your Internet Online Marketing Advertising Business by Smokey T. Johnson - HTML preview

PLEASE NOTE: This is an HTML preview only and some elements such as links or page numbers may be incorrect.
Download the book in PDF, ePub, Kindle for a complete version.

Chapter 7

First Thing’s First – Avoid These Silly Affiliate Marketing Mistakes!

While affiliate marketing is a great way to earn a living, the fact is that

many people become discouraged and drop out of online business

optimization programs way too early. In many instances, the failure to

be successful with affiliate marketing has to do with making a few

simple mistakes. Here are some examples of those mistakes and why

they should be avoided.

Okay, you’re probably wondering how you are going to learn

all this as you build your home based internet businesses. One

thing at a time, is how.

Perhaps the most common misconception about affiliate marketing is

that one can rake in huge amounts of revenue simply by slapping up a

low-quality website with no original content and tossing in some

affiliate links.

index-35_1.png

index-35_2.jpg

While it is certainly true that you need to have a web site up and running

in order to participate in an affiliate program, there is also the need to

apply some effort to getting the word out about your home based

business. Online business depends on people visiting your web site and

clicking on one of the links. Now, as you become more familiar with

home based internet businesses and their best practices, you can see

where new ways of thinking will bring your online business to new

levels.

Promoting yourself and your web site is a big part of ensuring the

creation of affiliate income. This will mean doing everything you can to

raise your search engine ranking positions on Google, Yahoo, and MSN.

Far too many people assume that somehow the Internet magically will

capture every lovely word on their web site and magically have it show

up prominently when people do a search. This is not the case at all.

Taking the time to carefully research keywords, craft content related to

them, and to ensure online business optimization qualities for them is an

absolute must.

And that’s not all. Marketing is bigger than just SEO. A strong and

comprehensive marketing effort includes getting out there and using

every legitimate means of promoting your site, from leaving business

cards on restaurant tables to posting a printed ad in the local supermarket

to listing your site at online business and informational sites.

Your home based business advertising business needs tender loving

care, especially when it is getting started. Your unconscious mind is

already working on possibilities of home based internet

businesses for you, isn’t it?

Choosing to consider this sort of activity a waste of time is more or less

deciding you want the program to fail. Your internet online marketing

advertising business will respond richly to every pampering move you

give it.

Another mistake many affiliate partners make is not choosing products

that have some relevance to the content of their web site. For example,

you run a wonderful web site about the care and training of dogs. People

will visit your site to see the images of your pets, read your comments

on various aspects of dog training, and perhaps to post a message or two.

Visitors don’t want to see ads about fashion design on that site.

Since your visitors will already have an expressed interest in pets, why

not make sure the ads that reside on your site have to do with some

aspect of pets or pet care? You will earn much more money if this is the

case, rather than having ads that have to do with home decorating or

some other subject.

Keeping your site content and the ads more or less relevant to one

another will make it easier to generate revenue, and not fail as an

affiliate marketer. Now, this may seem intuitive – but many make this

mistake in subtle ways (i.e. they mismatch their customers with

products). Pay close attention to online business optimization.

One final mistake that many affiliate marketers make is not sprucing up

their web sites from time to time. Keeping the content fresh is one way

of building and keeping a loyal reading audience.

If there is a reason to check back with your site every week, then

chances are repeat visitors will click on ads that appear to be new to

them, or that they enjoyed looking at the last time they visited your site.

Keeping the same old look and the same old text with nothing new to

entice people back is a sure way to limit your chances of being a

successful affiliate marketer. Your home based business online business

will suffer.

Think of your problem as having the perfect solution in the concept

ofhome based internet businesses.

In short, most of the more common mistakes all track back to an attitude

that you do not have to do anything in order to generate revenue from

your internet online marketing.

Advertising business needs change.

The fact is that you do have to proactively promote your site, keep the

content fresh, and make sure the ads have some connection to the subject

matter of your site.

By taking the time and effort to do these three simple things, you will

have much better chances at being a success with affiliate marketing.

Online Business Optimization – The Internet Online Marketing Advertising

Business – End chapter 7

index-38_1.png

index-38_2.jpg

Online Business Optimization,

Home Based Internet Businesses,

The Home Based Business Online Business Opportunity,

And The Internet Online Marketing Advertising Business