First of all, we need to think about the type of customers we’re targeting on so that we can design internet contents that meet their interest and know how we can establish loyalty and strong relationships, in other words, grabbing onto them to generate further businesses.
We use the Buyers Personas to break buyers into different groups and analyze their needs, their commonly used socializing platforms and their personalities. It is like a profile of different types of people. Whatever a company decides to put onto the market, it has to be checked with the Buyers Personas so that it will have its full effectiveness when reached by the customers in the online world.
For a local Diaper company in Taiwan, one of their Buyer Personas would be the new mothers who just gave birth to their child. These new mothers do not yet know how, what and when to change their baby’s diapers. They wish to provide their baby with the best comfort possible, but do not know how to choose the diapers. They will be going onto YouTube to search for videos on methods of changing diapers. They will also be going to health forums on the web to find other online customer’s choices of brands or material of diapers. They do twitter and they have a Facebook account. They are more comfortable with daily simple language when it comes to information.
The example provided is one Buyers Personas. There are usually multiple Buyers Personas for a company. Contents posted onto the web should be specially designed for each type of buyer’s personas.