During the interview with Ms. Chang from the I-Want Internet Marketing agency, she pointed out that “There are three types of Internet users; they are separated as Light Users, Medium Users and Heavy Users. Most people like you and me will be categorized as light users, we know how to use the web, but we do not know where to go to forms. The medium users visit forms and Blogs periodically, they have their interest and they focus on the mediums that relates to their interest, but when they have a question that is not related to their interest he/she does not know which forums or blogs to go to. Heavy users are those who are familiar with all types of forums with different topics. They spend much more time on the internet than light and medium users, around 8 to 12 hours of usage time on forums, discussion boards, blogs and knowledge databases.
It is not about how much time you spend on the web, but how skilled you are in terms of seeking for information.”This closely relates to the buyer’s personas but a more detailed analysis of where the customers visit on the web to seek for information. Once we find the level of internet users our customers are categorized into, we can operate our marketing strategy targeting on the particular websites familiar for our customers.